We started the project with a mini-rebrand and new logo design. We took the time to find the perfect balance between cute, modern, and thoughtful, keeping in theme with the hand-drawn signature element to highlight the hand-made quality behind the brand.
We also worked with Treatbox to ensure that their key messaging was coming through at every step of the journey. This included:
Personalised 'My Account' Area
To make the user experience even easier for customers who decide to come back after purchasing a box as a ‘Guest’, we made sure that returning customers who create an account will be able to see their previous orders. Anyone who loves Treatbox already knows this, but it’s the little things that count.
User experience design
We created a new landing page for the different Treatboxes available:
In an instant, new or returning customers know exactly where they’re going next.
Here’s how we improved the customer journey even further, so buying a Treatbox was a simple and intuitive process for all:
Stage 1: Choose your box, including 5, 7, or 10 items in your box. There’ll soon be a high-quality video sitting on this page that shows exactly how to create your perfect box, all without slowing down optimal ecommerce site performance.
Stage 2: Choose your products. Here, we made it easy to find out more info about each and every product without clicking away to another page, and showed the box filling up with each item they added, creating a smoother, more interactive journey.
Stage 3: Add any extras. Here, people can add any extra little touches or cards with their own personal message inside, including a little sticker that tells their loved one, “Do not open until…”. A little touch that means the boxes can be sent ahead of special occasions.
Stage 4: Review and complete box. Here, you can add a free gift message, any special requirements that need to be kept in mind, and, for that next-level user experience, even send to multiple addresses at the same time.
People use their mobile phones for everything these days, especially shopping, and that isn’t going anywhere. To create a brand that felt as modern as it is thoughtful, we made sure that Treatbox was completely optimised for mobile.
We added accessible scrolling for easier navigation, pop-up boxes for any ingredients or important information, and increased conversion with intuitive sliders that keep guests gliding through the site from discovery to purchase.
I have worked with Digital Cake on numerous projects for my website. They are an amazing company, so helpful and I can always call on them if I need ANYTHING! They are attentive and get the job done on time. I would highly recommend them.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!