Support with the growth of the brand
GymPro Apparel asked us to take three parts of their brand to the next level:
From the start, it was about collaborating on a strategy that would take what they were already doing well and making it work harder for them in existing or new digital channels.
They may have started as two people looking to inspire others, but they wanted to grow their brand and its message with a ‘team’ around them. Not only did that mean us, as their partners in digital marketing, but also finding the right ways to maximise relationships with upcoming athletes, support young athletes, and give back to the community as a whole.
In order to achieve GymPro’s initial goals for increased brand awareness, website conversions, and website sales, we immersed ourselves in their world.
By collaborating on the foundations of brand mission, objectives, and audience, we created a one-year digital marketing strategy and branded visual guidelines and assets that would drive GymPro forward.
With our support, Adam and Leon know where their brand is heading and can run full-speed ahead while inspiring others to Release the Athlete Within.
Inspired by GymPro’s mission, we focused our attention on six key areas and creations to take their brand forward:
Brand direction and design
To fully immerse ourselves in GymPro and deliver a bespoke package of services, strategies, and next steps recommended for growing the brand, we hosted collaborative workshops. In these sessions, we wanted to gather all the information we needed to take GymPro to the next level. We developed:
With a stronger understanding of who GymPro are and who they’re trying to reach, we created a set of visual brand guidelines. In these guidelines, we covered everything from logo variants and colour palettes to typographic rules, graphic devices, and photography styling.
Now, wherever the brand shared their message, it would be instantly recognisable as GymPro.
Brand and marketing channel audit and recommendations
In addition to understanding GymPro’s vision and customers, we also wanted to know what was happening beneath the surface of their ecommerce website and digital channels. This included an audit of:
By analysing these areas, we extracted key information from their existing channels and customer base to supercharge their ecommerce potential and guide their strategy moving forward.
As GymPro’s identity and digital channels were now stronger than ever, it was time to share everything with the world. We created a bespoke digital marketing strategy for the year to show the steps we needed to take the brand from where they were to where they wanted to be.
This annual strategy included:
By creating branded social media assets, we gave GymPro the power to be the most dynamic version of themselves on digital channels. Their brand, their messages, their goals… all with a polished, consistent style made to inspire people to live a healthy, happy lifestyle.
One of GymPro’s goals is to inspire healthy bodies and minds with national events, such as Beachfit, an event held in Weymouth in 2018 that captured the attention of 50,000 people, 5,000 subscribers, and 400 fitness enthusiasts over three days. This is the kind of inspiration that Adam and Leo want to bring to the community, so we created a press pack to share their message.
The Cake team is so friendly and welcoming, and they feel like part of GymPro. I would put the website they’ve created for us against any of the big brands and go as far as saying ours is better. Their work is of a very high standard and we’re seeing results even at an early stage.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!