Affiliate marketing is a commission-based program, meaning you only pay affiliates for the sales they bring in, with full control over commission rates.
The publishers are handpicked by you, meaning you can ensure what traffic is directed to your site, with many already having a well established visitor base.
Acting as a form of link building and outreach, affiliate backlinks can help increase your domain authority, and build awareness in unison.
Not only can affiliates drive sales, but they can also build brand awareness by increasing exposure to customers your brand may not otherwise be able to reach.
Select a platform which will help you manage multiple affiliate programs from a single account for productivity.
Stand out in the affiliate world and find what differentiates your brand from competition.
Choosing affiliates that align with your brand and the audience you want to reach is key to successful performance.
You or affiliates can create content and its important that this content is high quality and engaging for your audience.
Relationship building and nurturing are essential steps to keep your partners engaged.
Affiliate marketing is a marketing process wherein affiliate marketers advertise products or services and earn a commission based on how much traffic they drive as a result. affiliate marketing is typically done in one of two ways: either, an established affiliate marketer will actively search for new products and services to market and earn commission from, or a company approaches an affiliate either directly or through the use of an affiliate network.
Affiliate marketing has a number of benefits both to brands and to affiliates. Namely it’s a very cost effective method of marketing one's brand, as, unless otherwise specified, a brand only has to pay if the affiliate actually generates customers for them. Furthermore with so many different types of affiliates to choose from, brands can specifically target their niche audience and ensure that their products or services are a pin-point match. So regardless of if you are a toy company or a SAAS developer, affiliate marketing is a great way to get your brand’s message out to a larger audience.
Whilst affiliate marketing can span across multiple different channels the most common types of affiliate marketing that we see are influencer marketing, bloggers, microsites, email lists, and large media websites, each of which have their own pros and cons. Furthermore, affiliate marketing, regardless of the platform it takes place on can generally be categorised into one of types of affiliate marketing: unattached, related and involved, which are terms used to differentiate between affiliates who are and aren’t closely tied to a product.
Unattached affiliate marketers have little to no connection to the service or product that they are promoting. Usually these marketers have no authority on the product or its niche, and are primarily used to expose the brand to new audiences.
Related affiliate marketers may not be experts in the field of the product, or even be closely tied to it, but there is some form of a link that makes the partnership makes sense. For example a cooking website doing affiliate marketing for a drinks brand.
Involved affiliate marketers are usually closely tied to the product or service that they are promoting. They may have actively used the brand’s products previously or even be a long running brand spokesperson. These types of affiliates take longer to build a connection with but they tend to offer much more of a return to brands long term.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!