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About Us

An agency founded by retailers for retailers. We've spent over 20 years helping brands grow online.

Team posing at Cake Agency

Our culture

Over the last 5 years, we’ve developed a strong culture of excellence within our agency team. We strive to always deliver, learn, and do better for everyone and everything we come into contact with.

Our key mission as an agency is to DO GOOD. We want to do good for clients, for our team, and our city. You in?

Our city

We’re based in the Jewellery Quarter of Birmingham—a historic area of the city, stacked with culture and creativity. It’s hard not to want to give back.

To do our bit, we run regular events to share knowledge and encourage personal growth, like our quarterly Shopify meetup, a monthly Social Circle get-together focused on the latest in social media, and Girlcode, dedicated to getting more women into coding.

Birmingham City Pub Graffiti Artwork
Cake team walking around Birmingham
Cake team working in the studio

Our studio

Cake is based in the heart of the historic Jewellery Quarter—our studio is a refurbished manufacturing warehouse with high, vaulted ceilings and exposed brickwork.

It’s the perfect urban environment for creativity and productivity, putting everything Birmingham has to offer right on our doorstep.

We’re easily found by car, train, or electric scooter, and have plenty of parking.

Life outside of work

If we’re not in the office, we’re probably going to be in one of the pubs or cafes in or around St Paul’s Square, Jewellery Quarter.

We’re a close-knit team from all walks of life, but we love working together and socialising—whether that’s a quick trip out to local independents, restaurants, or coffee shops, going for a walk around the city or even escaping on a team away day.

Cake team and 304 clothing team all female pose
Megan and Kirstie posing in their Bad Monday apparel

What really matters

Our values give you an idea of who we are and whether we’ll be a good fit for your brand. These are the values that bind us as a Team and that we want to share with you as a Partner.







Our Story

Group team photo at desks

Cake (formerly Digital Cake) is an agency founded by retailers for retailers. The founders have been there, done that, and sold the shoes, having set up Cloggs back in 2001 when the online world was just getting going.

Now, we have 20 years of experience we can bring to our clients, no matter whether they’re e-commerce savvy, launching a start-up, scaling an online brand, and all the things in-between.

Discover our story

The Team

Height check in the studio with the Cake team

We’re problem solvers, creative thinkers, and innovators. Come and meet the Cakers, the special ingredient in our mix—it’s our people that make us the agency you want to turn to for e-commerce success.

With their collection of expertise across all channels and disciplines, their unique personalities, passions, and quirks, you’ll feel like you’re taking that next step for your business with friends.

Learn more about the team

Do Good

Birmingham city skyline

What does it mean to “‘do good”? For Cake, it means many things… Contributing to our local Jewellery Quarter community. Progressing towards an eco-friendly office we can be proud to call home. Inspiring and encouraging a healthy, balanced lifestyle for our team in and out of work. Sharing our knowledge and passion with the people around us—particularly focused on empowering women in the industry! That’s just the beginning.

Learn more about Do Good


Marketing team working in the studio

We’re always looking for creative, fun, respectful, and ambitious people. Guided by our company values, we take pride in providing a place to work hard and play hard.We offer personal development plans, an employee loyalty bonus scheme, mental health support, and so much more. The more you improve professionally and help Cake grow, the more rewards may come your way. We grow and develop together.

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