60% HIGHER ROAS | HER WAVES

Rollout 

Once the strategy was agreed upon, we were ready to implement our recommendations and work together on launching the brand’s Spring Collection!

Paid social advertising was the first priority, due to its power to immediately generate new eyes on a brand. We took control of everything from ad targeting to designing creative to managing budgets. From here we looked to overhaul the brand’s CRM strategy, ensuring that the customers generated through Meta ads were being retargeted with the right messaging. 

Working together with Her Waves, we dissected each campaign’s unique messaging ensuring we communicated effectively at each stage of the customer’s journey

Taking a deep dive

With their organic presence nailed down, our job was to expand the business into other digital channels - generating new customers and expanding the brand’s reach. 

The main challenge we faced was the limited size of the Her Waves team, which restricted how much time they could internally spend on marketing - limiting the scope of their strategy. So our first port of call was examining which marketing opportunities would drive the most value in the least amount of time.

Before we jumped into building a full strategy, we wanted to ensure that Her Waves had the right infrastructure in place. So our work started with an ecommerce audit, evaluating the brand’s current performance, ideal performance, and finding any opportunities for growth. We took a deep dive into Google analytics and used a range of different tools to understand how people were interacting with the brand, including:

• Performance by channel.
• The user journeys through the conversion funnel.
• The visitors by device and location.

We also analysed the website’s health and visibility on search channels. 

We then audited each of their marketing channels, such as their social media, and used this information to create audience insights and customer profiles.

After this audit was complete, we collaborated with Her Waves to create a strategy document that would guide the brand’s next steps.

Rollout 

Once the strategy was agreed upon, we were ready to implement our recommendations and work together on launching the brand’s Spring Collection!

Paid social advertising was the first priority, due to its power to immediately generate new eyes on a brand. We took control of everything from ad targeting to designing creative to managing budgets. From here we looked to overhaul the brand’s CRM strategy, ensuring that the customers generated through Meta ads were being retargeted with the right messaging. 

Working together with Her Waves, we dissected each campaign’s unique messaging ensuring we communicated effectively at each stage of the customer’s journey.