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People stick with brands that make them feel something, so our design process ensures we understand your audience and create an authentic, trustworthy brand they want to build a relationship with. We’ll collaborate with you to discover and define your brand purpose and proposition, asking the big questions like: What makes you unique? What are you here to do? Why should your customers care? We build brands from the inside out - each stage of the process informs what comes next.
Most brands can tell you what they do, some can express the way they do it. But few brands understand why they do it. During this stage we’ll work together to define:
The goal of positioning is to occupy a place in customers hearts and minds and eliminate competitors. The more unique you are, the less competition you will have. We’ll help you discover your niche and help you better understand their wants and needs. We’ll also define:
Human beings are amazingly good at 'reading' people – and we bring this same unconscious skill set to reading brands. A brand's appearance – their visual identity – is just a tiny fraction of your overall knowledge of them and their character. We’ll cover:
What you say and how you say it has never been more important, particularly for brands seeking to stand out from the crowd and build customer relationships. We’ll create guidelines that allow your brand personality to shine in everything you say or do including:
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
