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Our Services

Brand Strategy

Your brand is the single most important investment you can make in your business. When you take the time to craft your brand, it becomes the foundation of everything that follows, and it’s how you stand out in a crowded marketplace.

brand strategy and visual identity for Go Thrift

Our offering

People stick with brands that make them feel something, so our design process ensures we understand your audience and create an authentic, trustworthy brand they want to build a relationship with. We’ll collaborate with you to discover and define your brand purpose and proposition, asking the big questions like: What makes you unique? What are you here to do? Why should your customers care? We build brands from the inside out - each stage of the process informs what comes next…

Our process

Internal Branding

Most brands can tell you what they do, some can express the way they do it. Few brands understand why they do it. During this stage we’ll work together to define: 

  • Purpose
  • Mission
  • Vision
  • Values
  • Business goals
  • Customer's needs

Brand Positioning

The goal of positioning is to occupy a place in customers hearts and minds and eliminate competitors. The more unique you are, the less competition you will have.We’ll help you discover your niche - a small segment of a larger market to better understand their wants and needs. We’ll also define:

  • Audience & segmentation
  • Personas
  • Competitors analysis - what aren’t they doing well? How can we stand out?

Brand Character

Human beings are amazingly good at 'reading' people – and we bring this same unconscious skill set to reading brands. A person’s appearance – their visual identity – is just a tiny fraction of your overall knowledge of them and their character. We’ll cover:

  • Culture
  • Personality
  • Voice
  • What do you stand for?

Verbal Expression

What you say and how you say it has never been more important, particularly for brands seeking to stand out from the crowd and build customer relationships. We’ll create guidelines that allow your brand personality to shine in everything you say or do including:

  • Messaging
  • Brand story
  • Brand USPs
  • Proposition
  • Tone of voice
  • Vocabulary

Case Studies

Birmingham Museums

Through a series of collaborative workshops, we built their Brand Foundations, taking the time to understand the mission and vision that drove their work, and the values that run through everything they do. Alongside this, we discovered and refined their audience personas, keeping in mind that they also wanted to reach a new, younger audience outside of the existing museum-goers. This included mapping out the optimised customer journey these people would take through the online shop.

We also collaborated on a modernised, approachable visual brand and tone of voice, creating an online shop that looked and sounded like a place they’d want to spend their time and money shopping for unique gifts.

Sixth Saint

Over the course of 3 collaborative workshops we set out to establish Sixthsaint’s brand voice, segments and personas, review competitor branding, develop specific USPs and develop a creative direction for how this would look and feel.

304 Clothing

To light a fire in the hearts of their community, 304 needed to know what was at the heart of their own brand. Where are they going? Why do they exist? How should they look and sound for their brand to resonate with like-minded people? They needed unshakeable brand foundations, so that’s what we delivered.

From laying the foundations of 304’s emotive mission, vision, and values to the finer details of their visual style and tone of voice, we collaborated on 304’s Brand Bible, ensuring that no matter where 304 appears, it feels like 304.

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

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