Our cake themes are more easily developed into the future as the code base will be cleaner and more sustainable. Behind the scenes should be a well oiled, lean machine. We will ensure this with;
Allow your customers to focus without eating into their decision budget by limiting colours, fonts, and graphics
Guide users to important information, in the correct order, and drive them down the correct journeys
Primary navigation should be simple, include navigation in the footer for quick access, use breadcrumbs to help with navigating back and forth whilst also giving the user a sense of the website, include a search bar, include links in copy with context of where the link goes
Keeps fonts, colours, design patterns consistent for familiarity and ease of use, create different layouts for specific purposes e.g. landing page or informational page
48% of page global views were from mobile devices like smartphones and tablets. 93% of people have left a website because it didn’t display properly on their device. Ensure the design works across any screen size.
Perceivable: Visitors are aware of the content on your site.
Operable: The functionality of your website should be possible in different ways.
Understandable: All content and alerts can be easily understood.
Robust: Your website is usable across different assistive technologies, devices, and browsers.
Using design patterns, features, and elements that are conventional and expected by a user allows the user to easily use the site without any cognitive thought, allowing their attention to be focussed on the product. Creating unfamiliar functionality can leave a user feeling uncomfortable and frustrated.
Web conventions create trust for a website, this goes hand in hand with conventionality, allowing the website to behave how a user would expect it to based on what they’re accustomed to plus being upfront about what you’re selling gives credibility to a site. Web credibility is also about making your website in such a way that it comes across as trustworthy and knowledgeable.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!