Ecommerce Consultancy

When our partnership began, we immediately identified OTHER’s performance marketing channels as one of the areas with the most opportunities and knew it was where we could make the biggest impact. Our first priority was to further understand what their customers wanted to see and to amplify the brand's thumb-stopping creative by delivering it to the right people with the right message. 

By aligning our performance marketing efforts on Meta and Google with a clear understanding of their audience, we were able to transform OTHER from an engaging, buzzworthy brand into a consistently converting one.

These first actions would later evolve into a full-funnel approach that ensured we were, not only retargeting existing fans, but expanding reach to new audiences, positioning OTHER for scalable growth. This strategy allowed us to effectively combine strong creative with data-driven execution, strengthening OTHER’s presence across different channels and reinforcing their product’s unique qualities every step of the way.

In addition to actioning the opportunities found in performance marketing, we have also been steadily making technical improvements to OTHER’s site and organic marketing channels too. This work has largely taken the shape of core SEO - re-formatting meta titles, meta descriptions, etc - but has also spanned into essential improvements to their website’s user experience.

Of course, none of this work exists in isolation. One of the most vital elements of our partnership has been refining how OTHER view their market position, the exclusivity of their products, and which products they want to invest back into. To this end, we have also been keen on using SEO tools to identify new opportunities for products, and then assessing how both existing and upcoming products would affect their merchandising, marketing, and campaign planning.

Standing as a testament to all of our efforts is OTHER’s new ecommerce store. Not to gloss over the work that went into their new ecommerce store - as it was a big undertaking for us - but the brand needed a refreshed brand house, one that was easier for customers to navigate and allowed for the brand’s unique personality and brilliant products to shine. The new site reflects OTHER’s strong brand position and provides additional functionality, whilst sticking to those ecommerce best practice principles that we had worked hard to implement as the foundation of their business.