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At Cake, accessible from cake.agency, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Cake and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
Updated: 24th October 2023
This privacy notice for Apex eCommerce Ltd (doing business as Cake Agency) (‘we’, ‘us’ or ‘our’) describes how and why we might collect, store use and/or shared (‘process’) your information when you use our services (‘Services’) such as when you:
Apex eCommerce Ltd, a company incorporated and registered in England and Wales under company number 08533799. Registered Office: 95 Northwood Street, Birmingham, B3 1SZ, United Kingdom (from now on referred to as “Cake Agency” , or as “We” and related words such as “Us” and “Our”). Our registered VAT number is 236865966.
If you have any questions or comments about this notice, you may contact our Data Protection Officer (DPO), Fran Carter, by email at fran@cake.agency, by phone at 0121 439 0750, or contact us by post at:
Data Protection Officer, Cake Agency, 95 Northwood Street, Birmingham, B3 1SZ
In operating our website we may collect and process the following data about you:
Third Party Services that We use on Our site that may set cookies to gather the above information include:
We use Google Analytics to monitor usage of the Website. Google Analytics collects information anonymously. It reports Website trends without identifying individual visitors.
We use HubSpot CRM for lead generation and direct marketing purposes. You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us. You will then be removed from the marketing lists. However, we may still communicate with you - for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service request, or for other non-marketing purposes. We have no control over how Your information is processed by third parties such as Google or Hubspot. Please read the privacy packages of the provider to understand how Your information may be used by these Third Parties.
We may use the information that we collect from you for the following purposes:
If you do not wish to receive further emails, post or telephone calls please contact fran@cake.agency
The security of your data is important to us, but please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Please note that the Website may contain links to other websites (“Third Party Websites”). Once You have used these links to leave the Website, We do not have any control over the website You land on. For this reason, We cannot be responsible for the protection and privacy of any information that You provide whilst visiting Third Party Websites and Third Party Websites are not governed by this Policy.
You do not have to provide your personal details but if you do not supply your business contact details we may be unable to answer your enquiry.
The General Data Protection Regulation (GDPR) gives You the right to access the information that We hold about You. In most situations, any demand for access will not be charged for but should the request be manifestly unfounded or excessive We reserve the right to charge a reasonable fee for the administrative cost of replying to the request.
We may also charge a reasonable fee for the resupply of already provided information under a previous request.
Should you wish to receive details that we hold about you please contact the Data Protection Officer, Cake Agency, 95 Northwood, Birmingham, B3 1SZ
Your data will be held for 2 years after the last contact / interaction unless You request an update or deletion.
You have the right to:
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.
Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, We may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
In certain circumstances, You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.
You can also contact Our Data Protection Officer if you wish to exercise your rights by writing to Data Protection Officer, Cake Agency, 95 Northwood, Birmingham, B3 1SZ
We take any expression of dissatisfaction about the treatment of your personal information very seriously. If you do wish to make a complaint, please contact the Data Protection Officer, Cake Agency, 95 Northwood, Birmingham, B3 1SZ. We hope that we can resolve any query or concern you may raise about our use of your information.
We welcome any queries, comments or requests you may have regarding this policy, please do not hesitate to contact fran@cake.agency
If you would prefer to write to us then our contact address is Data Protection Officer, Cake Agency, 95 Northwood, Birmingham, B3 1SZ
