The Gross Demand Plan™ is a retail management tool designed to help the next generation of eCommerce businesses grow.
Evolving your brand with a structured process takes the guesswork out of growth. Having visibility on exactly what your eCommerce KPIs are, will enable you, and your team to focus your efforts where they are needed most.
The Gross Demand Plan™ lays the path with a 52 week growth roadmap for both your finance and marketing strategy. In turn, this tool will become your companion when making business decisions.
Numbers don’t lie. The Gross Demand Plan™ builds a blueprint for growth based on facts and data, a powerful process that uncovers the truth of your business, allowing you to live it, joyfully.
Bridging the gap between finance and marketing, and turning data into insights; that is the power of the Gross Demand Plan. We invite you to visualise how many people you need to reach, the associated costs and, realistically, whether you can spare the budget.
If you don’t know what success looks like for your business, you can’t reach it. Let’s put a number to your objectives, all the way from audience to net profit.
Once you know where you want to be, you need to ask: where are you now? Gather the data from your current performance and uncover the opportunities to create the blueprint for tomorrow’s business.
Once we have the data, we can build your bespoke GDP model. Imagine everything you need to drive your business forward, together in one place, whenever you need it.
Once you put your trust in the data, your path to eCommerce growth will be revealed. All that’s left to do is follow it.
With a clear path before you, you can see every step between where you are now and where you want to be. Growth has never felt so attainable.
Cake Agency's Gross Demand Plan™ (GDP) is a retail management tool designed to help eCommerce businesses achieve sustainable, data-driven growth. By analysing key performance indicators (KPIs) such as total traffic, conversion rate, and average order value, the GDP creates a 52-week growth roadmap that aligns both finance and marketing strategies. This structured approach enables businesses to make informed decisions, focusing efforts where they are most needed to drive growth.
By following this process, the GDP bridges the gap between finance and marketing, turning data into actionable insights that guide businesses toward their growth objectives.
Reputable eCommerce brands such as P&Co, Verve, Aran Woollen Mills, and more, have all integrated the GDP into their operations, using it to inform stock planning, media budgets, and overall goal setting.
Cake Agency’s Gross Demand Plan is a comprehensive framework for eCommerce businesses to effectively plan, execute, and manage growth strategies, which ensures that decisions are backed by data-driven insights.
The Gross Demand Plan is a strategic framework to help eCommerce businesses plan and manage their growth in a data-driven fashion. It’s primarily used to...
- Help businesses define clear, measurable goals related to growth, sales, and performance, ensuring that the entire team works toward the same objectives. This includes targets like traffic growth, conversion rates, and overall profitability.
- Support businesses in planning for future sales, including forecasting demand and ensuring the right amount of inventory is available. This is especially valuable as it helps them avoid overstocking or understocking products.
By creating a 52-week roadmap, businesses can focus on both immediate needs and future expansion, ensuring continuous development.
There are no prerequisites for the Gross Demand Plan. As an experienced and top performing eCommerce consultancy Cake Agency has mapped out Gross Demand Plans for multi million pound businesses and businesses who have yet to make a single sale.
The Gross Demand Plan is a retail management tool, so provided you have a budget to put towards meta ads, a GDP can be developed for your business.
All forecasts are subject to change, and the gross demand plan is no different. Whilst the ideal scenario sees you reach the requirements of your gross demand plan each and every week, it’s entirely possible that the initial goals were either too ambitious or not ambitious enough. During the 52 week roadmap of the Gross Demand Plan, Cake Agency and the team will expertly manoeuvre through the requirements to ensure that your Gross demand plan’s forecast can be met.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!