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Our Services

Loyalty Marketing

Loyalty is an effective marketing approach whereby the organisation focuses on retaining existing customers by providing incentives. Loyalty programs target customer lifetime value, and can result in increased customer retention and average order value.

Our offering

We can help create a loyalty program that increases your Customer Lifetime Value. We will collaborate to understand how we can encourage your audience to spend more and purchase more frequently by offering monetary and experiential rewards that is relevant to them through a holistic loyalty program.

Our process

Researching and surveying existing customers
Setting loyalty KPIs and benchmarks
Establishing tiers, benefits and rewards
Program creative direction and messaging
Integrating the program with other channels
Loyalty marketing & automation

Case Studies

Birmingham Wine Weekend

In 2022 P&Co wanted to focus on rewarding and nurturing their existing community and loyal customers, which they had built over the last 10+ years. We helped design, build and launch a tiered loyalty program through a collaboration with our partner Loyalty Lion. This incentivised engaged customers to spend more, earn more and own more P&Co items across their ecommerce site and mobile app.

Within 60 days from launch, the program has achieved:

36k enrolled customers
Over 11 million points earned
8% increase in orders from returning customers
20% increase in retention revenue

P&Co

68% conversion rate from store listing to download
65% off all downloads have opted into push
Average order value is 25% higher than the website
Add to cart rate on the app is 22%
72% off all app downloads are signed-in active users
Conversion rate for the app over the period is 8.9%

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

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