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Our Services

Loyalty Marketing 

For an existing eCommerce store, there are few integrations to your eCommerce store that will do more to provide your existing customer base than a loyalty program. Ready to unlock an untapped well of customer lifetime value and customer retention, whilst increasing your average order value? 

Our offering

A loyalty program rewards existing customers with discounts and other rewards, to encourage them to keep shopping with your brand rather than shopping with a competitor. We can help create a loyalty program that increases your customer lifetime value.

Meet our loyalty partners

We are proud partners with three loyalty program providers. Each of our partners allow us to meet your specific loyalty program and budget needs.

Loyalty Lion

Loyalty Lion is a data driven eCommerce platform, driving customer engagement and customer loyalty. Loyalty Lion natively integrates with Shopify and Shopify Plus.

Influence

Built by our partner reviews.io, Influence is a loyalty platform that encourages customers to leave reviews and invite friends, whilst managing affiliate marketing too.

Yotpo Loyalty

Yotpo Loyalty is the loyalty platform offered by Cloud based marketing platform Yotpo. The platform gives insight to real time data and analytics.

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Why build your store with Cake?

Our loyalty program tiers

We offer three levels of loyalty programs. Each providing the base functionality in the same way, but the higher tiers bring with them additional add-ons that you may want implementing from the start

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Tier One: Strategy

Even if you choose to burden the responsibility of the implementation, marketing, and any additional web development, the roll out of a loyalty program is still a complex and winding labyrinth to navigate through. Having the support of an experienced agency partner on your side can help guide you through every stage of this complex journey. Whether it's deciding on which platform is best for you, assisting in structuring your loyalty program, or tips on how to integrate it with your marketing plan, we can help.

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Tier Two: Strategy + Implementation

Like any third party integration, a loyalty program is a significant addition to your eCommerce store, and one that comes with its own list of requirements in order for its full potential to be unleashed. In addition to providing thorough insight on your strategy and set up, we'll take the implementation and roll out of your loyalty program off your hands.

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Tier Three: Custom web development

Want to really stand out for the crowd? Not to downplay the significance of implementing an out of the box loyalty program, but, straight out of the box, loyalty programs can start to look a bit samey. We can build on the implementation of your out of the box program with custom web development, giving your loyalty program a more unique look.

Our Process

Measuring the success of your loyalty program

With only your standard deck of eCommerce metrics at your disposal, trying to get insight into the success of a loyalty program may initially feel like drawing blood from a stone. But fear not, we’ll outline and look at specific channel KPI’s and customer behaviours to determine if your loyalty program is impacting customer centric metrics. 

We separate these metrics into high level, mid level and low level metrics for calculating the success of your loyalty programs.

High Level

Mid Level

Low Level


Each level of metrics are reviewed with a different frequency. Low level metrics would be reviewed on a weekly basis, mid level; monthly and high level; quarterly.‍

Integrating with your existing tech stack

We can get your loyalty program working as a key part of your existing stack of eCommerce technologies, including your eCommerce Platform, your reviews platform, and your CRM platform. 

Case Studies

P&Co

In 2022 P&Co wanted to focus on rewarding and nurturing their existing community and loyal customers, which they had built over the last 10+ years. We helped design, build and launch a tiered loyalty program through a collaboration with our partner Loyalty Lion. This incentivised engaged customers to spend more, earn more and own more P&Co items across their ecommerce site and mobile app.

Within 60 days from launch, the program has achieved:
  • 36k enrolled customers 
  • Over 11 million points earned 
  • 8% increase in orders from returning customers 
  • 20% increase in retention revenue

Since then...

  • 68% conversion rate from store listing to download
  • 65% off all downloads have opted into push
  • Average order value is 25% higher than the website
  • Add to cart rate on the app is 22% 
  • 72% off all app downloads are signed-in active users
  • Conversion rate for the app over the period is 8.9%

What is an eCommerce loyalty program?

What are the benefits of an eCommerce loyalty program?

How do you market an eCommerce loyalty program?

How do loyalty programs help increase customer retention?

How do you measure the success of a loyalty program?

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.