A loyalty program rewards existing customers with discounts and other rewards, to encourage them to keep shopping with your brand rather than shopping with a competitor. We can help create a loyalty program that increases your customer lifetime value.
We are proud partners with three loyalty program providers. Each of our partners allow us to meet your specific loyalty program and budget needs.
Loyalty Lion is a data driven eCommerce platform, driving customer engagement and customer loyalty. Loyalty Lion natively integrates with Shopify and Shopify Plus.
Built by our partner reviews.io, Influence is a loyalty platform that encourages customers to leave reviews and invite friends, whilst managing affiliate marketing too.
Yotpo Loyalty is the loyalty platform offered by Cloud based marketing platform Yotpo. The platform gives insight to real time data and analytics.
Investing in a new website can be a daunting prospect let alone knowing you're getting a good deal. Everyone wants to feel like they are getting a good deal!
We offer a range of website builds from fixed price to fully bespoke. We'll even help you finance it!
We'll lay out all the options clearly for you and let you make the decision that's right for you and your business.
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That success is not just delivering you a website on time and to budget but making sure it is set up to deliver on your expectations when it goes live.
You will be partnered with an account manager and a project manager who will keep you updated on the progress of your new website and take on any feedback you have for us.
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Everything we do has 20 years or retail and ecommerce experience baked in. We'll challenge you in the right ways to make sure your new website is e-commerce ready on day one.
Even if you choose to burden the responsibility of the implementation, marketing, and any additional web development, the roll out of a loyalty program is still a complex and winding labyrinth to navigate through. Having the support of an experienced agency partner on your side can help guide you through every stage of this complex journey. Whether it's deciding on which platform is best for you, assisting in structuring your loyalty program, or tips on how to integrate it with your marketing plan, we can help.
Like any third party integration, a loyalty program is a significant addition to your eCommerce store, and one that comes with its own list of requirements in order for its full potential to be unleashed. In addition to providing thorough insight on your strategy and set up, we'll take the implementation and roll out of your loyalty program off your hands.
Want to really stand out for the crowd? Not to downplay the significance of implementing an out of the box loyalty program, but, straight out of the box, loyalty programs can start to look a bit samey. We can build on the implementation of your out of the box program with custom web development, giving your loyalty program a more unique look.
An eCommerce loyalty program is a marketing strategy used by eCommerce stores to nurture and reward the most loyal customers. eCommerce loyalty programs are designed to encourage repeat purchases, enhance customer loyalty, and improve the overall customer experience. Each eCommerce loyalty program is going to be slightly different but each will typically offer various benefits such as discounts, exclusive content, early access to products, and personalised offers. eCommerce loyalty programs can come in different forms, including subscription-based, rewards-based, and membership-based programs. eCommerce loyalty programs are typically facilitated through the use of a third party technology platforms such as Yotpo and Loyalty Lion, however they can be managed without an integration too, although this usually requires a lot more time to be spent building the platform.
An eCommerce loyalty program is primarily implemented into an eCommerce store with a brand’s existing customers in mind. The intended outcome of implementing an eCommerce loyalty program is to retain these existing customers for a longer period of time. An eCommerce loyalty platform achieves this by encouraging customers to purchase with a brand multiple times, or buying more at one time, rather than buying from a competitor’s brand. eCommerce loyalty programs are well proven in increasing customer loyalty and average order value, with top performing programs being able to boost average order value amongst loyalty customers by 15-25% and increase customer retention by over 7%.
As an existing eCommerce business, it can be difficult to get customers to sign up to your loyalty program upon its launch. Your eCommerce loyalty program should not be something you market extensively outside of its launch but you do need to encourage sign ups at the end of the day. Your CRM systems are going to be most effective in marketing your loyalty program, as not only can mass emails go out upon launch, but flows can be built out to encourage sign ups from customers going forwards, or to let loyalty customers know what perks are being added and when.
Loyalty programs incentivise repeat purchases by rewarding customers for their continued business. These programs create a sense of exclusivity and appreciation, making customers more likely to return rather than shop with competitors. Offering points, discounts, or exclusive perks fosters emotional engagement, strengthening brand loyalty. Additionally, well-structured programs provide valuable customer data, allowing businesses to personalise offers and improve overall customer experience. By consistently rewarding engagement, brands build long-term relationships, reducing churn and increasing customer lifetime value.
Each business will measure the success of their loyalty program in different ways. However, as an experienced eCommerce agency, Cake Agency employs a comprehensive approach to measure the success of loyalty programs by analysing various customer-centric metrics across different levels. This structured evaluation allows us to gain deep insights into a loyalty program’s performance and make informed strategic decisions.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!