Email Marketing

Email Campaigns

We work with brands to help develop their email marketing strategy so it underpins their other marketing efforts. Creating an editorial calendar to help tell the story of the brand and communicate core retail messages to the right customers at the right time. 

• Editorial calendar
• Segmentation
• Personalisation
• Frequency of communications 
• Copywriting & design
• Sequential campaigns

Email Automations & segmentation

Having robust automated flows in place take the pressure off the day to day and make managing customer relationships more efficient and effective. We want to ensure customers are receiving targeted and personalised messages throughout their lifecycle.

Template design & content

The design of your emails needs to resonate with your audience. We create email templates in line with best practice to ensure they are engaging and are consistent with your brand, whilst giving you the flexibility to send out messages frequently and tailor them to your audiences.

• Dynamic templates
• Modular design to allow more tailored content
• Full creative templates for big campaigns
• Device testing Email client testing

SMS Campaigns

Did you know that 99% of all texts are read within 3 minutes? Get those important messages straight into the customer's hand. SMS should be used to leverage other channels and deliver personalised or key brand messages. When developing your SMS proposition, we take the following into consideration to ensure it complements your existing marketing.

• Double opt in consent
• Broadcast messages
• Segmentation
• Text automations
• SMS conversations 
• Frequency

Data Collection

If you don’t talk to your customers, how will you know how to talk to your customers when you want to start?

• Sign-up forms: Collect new subscribers and additional information using pop ups, embedded forms or flyouts. These can then be segmented by user, behaviour, geo- location or URL.
• Email preferences: Collect customers preferences so email communications can be personalised to the individual.
• Profile properties: Add custom profile properties to help further segment the audience. Custom links in emails can assign profile property values for quick and simple data collection within email.
• Typeform integration: Use Typeform to understand more about your audience and host the data in Klaviyo for future segmentation

A/B testing

We recommend A/B testing every single communication you send to your customers. This allows you to optimise the performance of your communications, but also provides you with more of an understanding of your existing customers. We can run tests on your campaigns and automations to ensure we are optimising each stage of the funnel. Here are a few examples of what you could test:

• Subject lines
• Date of send and time of send
• Offers or creative concepts
• Design calls to action
• Personalisation
• Product focus
• Selection of products
• Destination links

Analytics & data

We will closely monitor the key areas throughout the funnel in order to continually improve your email campaigns. These areas are:

• Deliverability - including bounce rate%, Unsubscribe rate% and the number of emails delivered
• Engagement - including open rate%, click rate%, click through rate%, conversion, including add to cart rate %, placed order rate% and revenue per recipient.
• Re-engagement - including database growth, segment growth and customer lifetime value