CRM targets the future relationship between you and the customer to ensure the customers you are retaining are spending more with you. Giving you more budget to go and acquire new customers. Having robust automated flows in place take the workload off the day to day and make managing the customer relationships a lot easier.We believe CRM is much more than sending emails and think that focusing on these 7 elements, you will be set up for success...
We work with brands to help develop their email marketing strategy so it underpins their other marketing efforts. Creating an editorial calendar to help tell the story of the brand and communicate core retail messages to the right customers at the right time.
Having robust automated flows in place take the pressure off the day to day and make managing customer relationships more efficient and effective. We want to ensure customers are receiving targeted and personalised messages throughout their lifecycle.
The design of your emails needs to resonate with your audience. We create email templates in line with best practice to ensure they are engaging and are consistent with your brand as well as giving you the flexibility to send out messages frequency and tailor to your audience.
Did you know that 99% off all texts are read within 3 minutes? Get those important messages straight into the customers hand. SMS should be used to leverage other channels and deliver personalised or key brand messages. When developing your SMS proposition, we take the following into consideration to ensure it complements your existing marketing.
If you don’t talk to your customers, how will you know how to talk to your customers?
We recommend testing every single communication you send to your customers. This optimises performance but also provides more understanding about your existing customers which can then be used when creating content to get more customers. We can run tests on both campaigns and automations to ensure we are optimising each stage of the funnel. Here’s a few examples of what we could test:
We will closely monitor 4 key areas throughout the funnel in order to continually improve your email campaigns. Those areas are:
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!