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Our Services

CRM & Email Marketing

CRM is the enhancement of customer relationships to increase their lifetime value.

Our offering

CRM targets the future relationship between you and the customer to ensure the customers you are retaining are spending more with you. Giving you more budget to go and acquire new customers. Having robust automated flows in place take the workload off the day to day and make managing the customer relationships a lot easier.We believe CRM is much more than sending emails and think that focusing on these 7 elements, you will be set up for success...

7 keys to success

Email Campaigns

We work with brands to help develop their email marketing strategy so it underpins their other marketing efforts. Creating an editorial calendar to help tell the story of the brand and communicate core retail messages to the right customers at the right time. 

  • Editorial calendar
  • Segmentation
  • Personalisation
  • Frequency of communications 
  • Copywriting & design
  • Sequential campaigns

Email Automations & segmentation

Having robust automated flows in place take the pressure off the day to day and make managing customer relationships more efficient and effective. We want to ensure customers are receiving targeted and personalised messages throughout their lifecycle.

Template design & content

The design of your emails needs to resonate with your audience. We create email templates in line with best practice to ensure they are engaging and are consistent with your brand as well as giving you the flexibility to send out messages frequency and tailor to your audience. 

  • Dynamic templates
  • Modular design to allow more tailored content
  • Full creative templates for big campaigns
  • Device testing Email client testing

SMS Campaigns

Did you know that 99% off all texts are read within 3 minutes? Get those important messages straight into the customers hand. SMS should be used to leverage other channels and deliver personalised or key brand messages. When developing your SMS proposition, we take the following into consideration to ensure it complements your existing marketing.

  • Double opt in consent
  • Broadcast messages
  • Segmentation
  • Text automations
  • SMS conversations 
  • Frequency

Data Collection

If you don’t talk to your customers, how will you know how to talk to your customers?

  • Sign-up forms: Collect new subscribers and additional information using pop ups, embedded forms or flyouts. These can then be segmented by user, behaviour, geo- location or URL.
  • Email preferences:Collect customers preferences so email communications can be personalised to the individual.
  • Profile properties: Add custom profile properties to help further segment the audience. Custom links in emails can assign profile property values for quick and simple data collection within email.
  • Typeform integration: Use Typeform to understand more about your audience and host the data in Klaviyo for future segmentation

A/B testing

We recommend testing every single communication you send to your customers. This optimises performance but also provides more understanding about your existing customers which can then be used when creating content to get more customers. We can run tests on both campaigns and automations to ensure we are optimising each stage of the funnel. Here’s a few examples of what we could test:

  • Subject lines
  • Day and/or time of send
  • Offers Creative concepts
  • Design Calls to action
  • Personalisation
  • Product focus
  • Selection of products
  • Destination links

Analytics & data

We will closely monitor 4 key areas throughout the funnel in order to continually improve your email campaigns. Those areas are:

  • Deliverability including Bounce rate %, Unsubscribe rate % and Emails delivered
  • Engagement including Open rate %, Click rate % and Click through rate %Conversion including add to cart rate %, Placed order rate % and Revenue per recipient £
  • Re-engagement including Database growth, Segment growth and Customer lifetime value

Case Studies

One Choice Apparel

One Choice Apparel came to us to reduce their Marketing Cost of Sale. Whilst they were acquiring a lot of new customers, they were having to pay for these customer through paid channels and their returning customer rate needed improving. OCA were already using Klaviyo but needed help with created consistent design and content in line with their new brand.

Our campaign plan ensured emails were not just focussed on selling but providing added value to the customers. We developed a frequency map of emails to ensure all customers were receiving an email once a week. For highly engaged and high value customers we planned additional targeted campaigns.
  • 44% Increase in sales
  • 45% increase in returning customers
  • 25 ROI

304 Clothing

We had worked with 304 Clothing on launching their new website and recommended migrating to Klaviyo to allow for more automation triggers and segmentation options. We found there were some gaps with the eCommerce data from their previous ESP which moving to Klaviyo could resolve. We collaborated with 304 to ensure the move over to the new platform was as seamless as possible. This involved a campaign warming plan to ensure the new sending domain did not impact deliverability and we did not lose subscribers by bouncing in their inbox. We also designed and built a new template for Klaviyo and set up their core automations with adding more segmentation depending on products.
  • 42% increase in conversion rate
  • 49% increase in revenue
  • 6% increase in time on site

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

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