Jargon Buster

Let's speak the same language.

Struggling to tell your ROAS from your elbow? Here’s your guide to understanding the secrets of the digital dark arts.

301 Redirect

302 Redirect

404

Abandonment

Above The Fold

Adwords

Affiliate Marketing

Algorithm

Analytics

Anchor Text

Backlinks

Below The Fold

Black Hat SEO

Bounce Rate

Breadcrumb Trail

Call To Action

Citation Flow

Click Through Rate

Conversion and Conversion Rate

Cost Per Click

Deep Linking

Domain Authority

Domain Name

Ecommerce

Email Marketing

H1 Tag

H2 Tag

Hits

HTML

HTTP

Internal Link

Keyword

Keyword Density

Landing Page

Meta Description

Offsite SEO

Onsite SEO

Page Rank

Page Title

Pay Per Click

Plugin

Quality Score

Reciprocal Link

Return On Investment (ROI)

Robots Text File

Search Engine Marketing

Search Engine Optimisation

Search Impression Share

SERPs

Software as a Service

URL

Usability

User Generated Content (UGC)

Web Hosting

Website Traffic

Whitehat SEO

Wireframe