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Our Services

Paid Media Management

Our performance team cater for all paid advertising platforms and specialise in helping eCommerce brands to scale and grow. We use people-based marketing that allows us to utilise a full funnel campaign structure across channels, from using TikTok to drive awareness, Pinterest to develop consideration and Meta ads to deliver purchase volume. We know that people use different channels for different reasons and we optimise both our targeting and content to maximise on this.

Our offering

We provide management of paid media strategies, ongoing optimisations, content creation & copywriting and actionable recommendations for eCommerce growth. We utilise an omni-channel approach to our digital marketing, meaning no matter where our audience sees your brand online, they will be presented with the right message, in the right format at the right time. We tailor creative by territory, channel and platform, based on audience, stage of funnel and format.

Our process

  • Our account blueprint outlines the rules applied when setting up and optimising advertising accounts
  • Ensuring attribution models, budget rules, event optimisation and tracking are all effectively in place
  • We then use our tried and tested agency recipe to develop an overarching campaign structure across platforms.
  • We understand the importance of customer retention, as much as the requirement for new customer acquisition and this structure ensures that no users are missed.
  • Key metrics are then outlined using current data insights to establish deliverables and targets.
  • We understand that audiences are on a journey from discovery, to consideration, to purchase, then re-engagement and most importantly loyalty. This is why we map our audiences based on their funnel stage and ensure content and targeting is tailored to address this.
  • We create an audience bible to outline a blueprint of all of the audiences we can target and test.
  • Creating a gap analysis, allows us to track our live and planned campaigns through the funnel and ensure that all audiences are targeting effectively. 
  • We plan our campaign messaging through a creative funnel to ensure all user pain points are addressed.
  • Continuous A/B testing is implementing regularly to learn from all data insights.

Case Studies

P&Co

We were challenged with the launch of the rebrand of one of our long-standing fashion clients. Expanding this brand to a broader range of audience interests whilst ensuring all aspects of the customer journey aligned and retaining previous customers.

Advanced interest targeting options were developed based on key marketing personas, as the brand evolved to the next level. A new advert creative strategy was developed off the back of this, distinguishing the types of imagery and messages that resonated with the new personas. Utilising lifestyle and eCommerce imagery tailored to specific users in the funnel allowed us to deliver effective results. 
  • 119% increase in reach
  • 12% increase in conversion rate
  • 33% increase in average order value
  • A sustained ROAS of 4.95
  • 65% increase in ROAS

TentBox

TentBox came to us wanting to take their brand to the next level by dominating the market through their paid strategy. We launched TentBox into 3 new territories and additional Google Ads campaign types to make use of the full scope of inventory, including: Search, Shopping, Display, Video, DSA & Performance Max. The goal was to completely dominate the market for all product related search terms & to create a strong funnel that allows smart remarketing across the campaign types, including Youtube, Display & DSA. Alongside an effective Google Ads strategy, we utilised Meta ads to drive awareness and build effective and engaged audiences ready to target.
  • 200% increase in Meta ads revenue
  • 23% increase in Meta ads ROAS
  • 17% increase in Google Ads purchase volume
  • 166% increase in Google Ads impressions
  • Over a 93% search impression share for generic keyword campaigns

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

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