Paid Media Management

Our offering

We provide management of paid media strategies, ongoing optimisations, content creation & copywriting and actionable recommendations for eCommerce growth. We utilise an omni-channel approach to our digital marketing, meaning no matter where our audience sees your brand online, they will be presented with the right message, in the right format at the right time. We tailor creative by territory, channel and platform, based on audience, stage of funnel and format.

Our process

• Our account blueprint outlines the rules applied when setting up and optimising advertising accounts
• Ensuring attribution models, budget rules, event optimisation and tracking are all effectively in place
• We then use our tried and tested agency recipe to develop an overarching campaign structure across platforms.
• We understand the importance of customer retention, as much as the requirement for new customer acquisition and this structure ensures that no users are missed.
• Key metrics are then outlined using current data insights to establish deliverables and targets.
• We understand that audiences are on a journey from discovery, to consideration, to purchase, then re-engagement and most importantly loyalty. This is why we map our audiences based on their funnel stage and ensure content and targeting is tailored to address this.
• We create an audience bible to outline a blueprint of all of the audiences we can target and test.
• Creating a gap analysis, allows us to track our live and planned campaigns through the funnel and ensure that all audiences are targeting effectively. 
• We plan our campaign messaging through a creative funnel to ensure all user pain points are addressed.
• Continuous A/B testing is implemented regularly to learn from all data insights.