- Core SEO Audit
- 6 month Core SEO project
- Shopify Web Development
- Organic Footprint Strategy
When reaching the tail end of 2022, many businesses had to reel back their non essential costs, and put the importance of optimising owned channels. For our existing web development client, Cyberjammies, this placed Organic Search back under the magnifying glass. Between February and October of 2023, we have considerably improved Cyberjammies’ organic ranking for over 140 trophy search terms, enabling them to reach the customers who are readily searching for the products that Cyberjammies offer. The growth highlights the effectiveness of collaborative strategies and seamless working between the team at Cake and the brand. Whilst we celebrate this growth, we are continuing to optimise their website, and build upon the SEO principles that will have them beating out the competition for organic search results outright as we head into 2024.
The Challenge
Upgrading visibility: an SEO strategy in need of a boost.
Through conducting a thorough audit of Cyberjammies Core SEO, we identified that there were significant areas for improvement on the existing web pages, which would improve the website’s organic search rankings and customer click through rates. This would not require any additional web development or major restructuring of the website, this was all best practice SEO.
Our mission revolved around getting Cyberjammies to organically appear on Google’s first page of search results for as many search terms as possible, starting with the 143 that we had identified as being key to the brand’s success.
When we first set out on this journey with Cyberjammies, they were only appearing on page one of google for five of these 143 search results, with the majority of their rankings appearing on pages seven, eight, and nine. However, 6 months later, having employed and built upon foundational SEO best practice, their rankings have significantly improved, now sitting mainly within the first four pages of Google search results, with 94 of their rankings for key search terms having improved.
- Restructure existing web pages to improve SEO ranking
- Strategised then optimised all Core SEO elements on the website; page titles, heading tags, meta descriptions, page status codes, internal and external redirect links, blog post optimisation, category content writing and page speed improvements for key landing pages.
The Solution
Employing tried and trusted organic SEO principles
When we conducted our initial Core SEO audit, it was clear that the first thing for us to do was ensure that every web page on Cyberjammies’ website was following basic SEO principles. This included having unique, but optimised meta titles and descriptions for each page, and ensuring that these were neither too short nor too long. Similarly a number of webpages were not formatted correctly, with a number of internal links taking customers to 404 error pages.
Upon perfecting the basics of each web page the site was already seeing improvements in their rankings and increases in the amount of web traffic they were receiving as a result. However we weren’t content with stopping there, as we had built positive momentum for Cyberjammies’ rankings, we wanted to focus on technical SEO next.
Beyond the results often being owned by household brands, there is a reason that web pages appear as the number one organic search result for broad sweeping search terms such as “appliances” or “furniture.” Why dub ourselves as “less holy than thou” and not follow in their footsteps? These successful pages are typically wide sweeping landing pages that contain links out to different product categories, contain customer reviews, and link out to relevant blog content too.
With all of the foundations laid, the restructuring of existing landing pages would further build upon this newfound success in organic search results. Having implemented the above strategy across a number of collection pages, the path towards improving Cyberjammies SEO even further had been mapped out.
Of course, the customer’s experience once they actually reach the page has to be perfected too. And so, us working in close collaboration with the brand as web developers allowed us to double down on their SEO success.
The Outcome
Feb 2023 Vs Oct 2023 - SEO Metrics:
(based on the 140 trophy terms)
- Number of first page rankings for key search terms has tripled, going from 5 to 15.
- Number of rankings for key search terms in the top three pages have tripled, going from 13 to 39.
- Number of rankings for key search terms in the top five pages have more than tripled, going from 21 to 69.
- A 55% increase in rankings for key search terms in the top ten pages, going from 65 to 101
- An improved ranking across 94 unique keywords.
The significant improvements in Cyberjammies’ organic search results speak to the importance of optimising core SEO principles. Through conducting an initial SEO audit, our team of experts were able to instantly identify the areas of Cyberjammies site that were in the most dire need of some SEO TLC. Building upon this, we've achieved levels of SEO success on par with global brands such as ASOS, Next, and John Lewis.
There is huge potential for further success, and our partnership with Cyberjammies should be a shining example for how other brands can go about improving their SEO practices.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
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