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About Us

The Team

Our team is what makes Cake really special. Fiercely talented, full of enthusiasm, and ready to work together on any challenge.

Cake team out in the wild

Meet the team

We’re a small but mighty team. Together we bring a huge breadth of knowledge and experience across every aspect of the customer retail journey. And, even if we say it ourselves, we’re a nice bunch of people to work with!

Chris Thomas

CEO & Founder

Cheryl Thomas

Operations Director

Kirstie Smith

Marketing Director

Luther Spicer

Creative Director

Tyrone Roberts

Full Stack Developer

Mell Russon

Junior Front-End Developer

Katie Underwood

Head of Marketing

Chris Atherton

Head of Design

Katie Mellers-Hill

Senior eCommerce Account Manager

Megan Chauhan

Senior Website Account Manager

Fran Carter

Senior Studio Manager

Kieran Delpech

Senior Performance & Data Insights Manager

Autumn Blakeman

Senior eCommerce Account Executive

Sam Bacon

Senior Creative Marketing Executive

Dan Sommers

Senior Designer

Liberty Mason

eCommerce Account Executive

Beth Taggart

Growth & Partnerships Manager

Harry Wilkins

eCommerce Account Executive

Alice Stubbings

eCommerce Account Manager

Alex Crickmay

Front-End Developer

Akira Harpur-Thomas

Chief Wellbeing Officer

Karen Harpur


Want to join the mix?

We’re always looking for creative, fun, disciplined, respectful and ambitious people to join the Cake team. Take a look at our current roles available below. Don’t see what you’re looking for? Get in touch and introduce yourself anyway—you never know what opportunities are coming next!

About Us

Cake team posing at lunch

Over the last 5 years, we’ve developed a strong culture of excellence within our agency team. We strive to always deliver, learn, and do better for everyone and everything we come into contact with.

Our key mission as an agency is to DO GOOD. We want to do good for clients, for our team, and our city. You in?

Learn more about us

Our Story

Group photo of team at their desks

Cake (formerly Digital Cake) is an agency founded by retailers for retailers. The founders have been there, done that, and sold the shoes, having set up Cloggs back in 2001 when the online world was just getting going.

Now, we have 20 years of experience we can bring to our clients, no matter whether they’re e-commerce savvy, launching a start-up, scaling an online brand, and all the things in-between.

Discover our story

Do Good

Birmingham city skyline

What does it mean to “‘do good"? For Cake, it means many things… Contributing to our local Jewellery Quarter community. Progressing towards an eco-friendly office we can be proud to call home. Inspiring and encouraging a healthy, balanced lifestyle for our team in and out of work. Sharing our knowledge and passion with the people around us—particularly focused on empowering women in the industry! That’s just the beginning.

Learn more about Do Good


Strategy session with studio

We’re always looking for creative, fun, respectful, and ambitious people. Guided by our company values, we take pride in providing a place to work hard and play hard.We offer personal development plans, an employee loyalty bonus scheme, mental health support, and so much more. The more you improve professionally and help Cake grow, the more rewards may come your way. We grow and develop together.

View job vacancies

"" Cake stood out in the marketplace and we have been delighted at how well they have worked to our brief. Their work has combined creative excellence with technical expertise and the resulting website has enabled our business to reach a huge audience. Everyone at Cake has been a pleasure to work with. ""