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Our Services

Mobile Apps

Mobile apps provide an opportunity to hardwire your brand into the phone of your customer, creating a 1-1 relationship that can only enhance their lifetime customer value.

Our offering

We will provide frontend and backend development services on the app. Working closely with our designers to deliver Disturbia’s app by strategically blending user experience and brand storytelling.We map out key milestones for each phase of our project so we can work collaboratively with you to make sign-off each phase as seamless as possible.

Your app will be built to ensure it’s easily developed for the future as the code base will be cleaner and more sustainable. The code behind the scenes should be a well oiled, lean machine.

How will it impact results….

Direct and free advertising to customers through push notifications
Automated messages through the app based on behaviour
Increased conversion rate (typically 4%) driven by increased add to cart, 20% higher on an app versus the online store
Signed in customer journey to allow for more tracking (post cookieless world)

Our process

React Native

During development our team will optimise both apple and android as they build. Building with both in mind prioritises the coding to ensure smooth UX and reduces the need for unnecessary code which will make the site much faster and optimised for search.

We will ensure that the app UX uses best practices to ensure a smooth user journey, making it easy for the visitors to navigate through the app and explore everything Disturbia has to offer.

UX Best Practice
UX Journey Mapping
App Speed
Accessibility

Notifications

Cake will build a custom push notification interface for the app to allow you to send direct notifications to users who have opted in. We can also build in automated push notifications that are triggered by the users behaviour.

Testing

Testing both frontend and backend development is critical to ensure that we have no bugs in the code and increase the efficiency of your new app. Our process for testing starts from Day 1 of the project;

Setup individual Github branches for best practice
Run the code through our online tool for bugs
Accessibility testing
Compatibility testing (devices & browsers)
Performance testing
Security Testing (API’s)
QA the app for functionality
UX the app with team members

App Store Submission + Launch

To make sure your app is set up, ready for action and launched online correctly, we provide the following list of actions. There’s the submission to app stores, user testing, pre-go live checks, and on go-live to make sure Google knows you mean business and you are ready to start analysing performance and collecting the right data from day 1:

Android + Apple store applications
Testing & crawls to detect any errors
Accessibility + UX
App speed
Launch
Post go-live monitoring

Case Studies

Birmingham Wine Weekend

We collaborated with Birmingham Wine Weekend to digitise their event and gather more data, creating an experience as smooth as a glass of red. In previous years, the Birmingham Wine Weekend has been a manual, paper-heavy affair, with people registering for the event using forms found at events and hotel lobbies. It was time to go paperless.

In addition to digitising the entire process and event, the organisers wanted to learn more about the attendees, something which they couldn’t do from one-off paper registrations.

While people were exploring Birmingham, one glass at a time, the Birmingham Wine Weekend app was pouring impressive results:

The venues ranked the app 85 out of 100.
Customers ranked the app 60 out of 100—this shows that there’s still room for improvement, but since this is a more mature audience who were initially wary of using an app, this isn’t too surprising.
76% of people loved the week-long extension of the event, which shows the additional benefits of the app from an operational standpoint—can you imagine trying to organise and run a week-long event with paper sign-up forms? Not happening.

P&Co

68% conversion rate from store listing to download
65% off all downloads have opted into push
Average order value is 25% higher than the website
Add to cart rate on the app is 22%
72% off all app downloads are signed-in active users
Conversion rate for the app over the period is 8.9%