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Our Services

Mobile Apps

Mobile apps provide an opportunity to hardwire your brand into the phone of your customer, creating a one-to-one relationship that enhances their customer lifetime value.

Our offering

We provide both frontend and backend development services. We work closely with our designers to deliver each of our apps by strategically blending user experience and brand storytelling. We map out the key milestones for each phase of a project, so that we can work collaboratively and make the sign-off of each phase as seamless as possible.   

Each of our apps are built to ensure that further development can be made in the future, as the base code is clean and sustainable.

How this will impact results... 

  • Direct and free advertising to customers through push notifications
  • Automated messages through the app based on behaviour   
  • Increased conversion rate (typically 4%) driven by increased add to cart, 20% higher on an app versus the online store
  • Signed in customer journey to allow for more tracking (post cookieless world)

Our process

React Native

During development our team will optimise both Apple and Android as they build. Building with both in mind prioritises the coding to ensure smooth UX and reduces the need for unnecessary code which will make the site much faster and optimised for search.

We ensure UX uses best practices to ensure a smooth user journey, making it easy for the visitors to navigate through the app and explore everything your brand has to offer.

  • UX best practice
  • UX journey mapping
  • App speed 
  • Accessibility

Notifications

We build custom push notifications interfaces for all of the apps we work on, which allow you to send direct notifications to users who have opted in. We can also build in automated push notifications that are triggered by the users behaviour.

Testing

Testing both frontend and backend development is critical to ensure that we have no bugs in the code and increase the efficiency of your new app. Our process for testing starts from Day 1 of the project;

  • Setup individual Github branches for best practice
  • Run the code through our online tool for bugs
  • Accessibility testing
  • Compatibility testing (devices & browsers)
  • Performance testing
  • Security Testing (API’s)
  • QA the app for functionality
  • UX the app with team members

App Store Submission and Launch

To make sure your app is set up, ready for action and launched online correctly, we provide the following list of actions. There’s the submission to app stores, user testing, pre-go live checks, and on go-live to make sure Google knows you mean business and you are ready to start analysing performance and collecting the right data from day 1:

  • Android and Apple store applications
  • Testing & crawls to detect any errors
  • Accessibility and UX
  • App speed
  • Launch
  • Post go-live monitoring

Case Studies

Birmingham Wine Weekend

We collaborated with Birmingham Wine Weekend to digitise their event and gather more data, creating an experience as smooth as a glass of red. In previous years, the Birmingham Wine Weekend has been a manual, paper-heavy affair, with people registering for the event using forms found at events and hotel lobbies. It was time to go paperless.

In addition to digitising the entire process and event, the organisers wanted to learn more about the attendees, something which they couldn’t do from one-off paper registrations.

While people were exploring Birmingham, one glass at a time, the Birmingham Wine Weekend app was pouring impressive results:
  • The venues ranked the app 85 out of 100.
  • Customers ranked the app 60 out of 100—this shows that there’s still room for improvement, but since this is a more mature audience who were initially wary of using an app, this isn’t too surprising. 
  • 76% of people loved the week-long extension of the event, which shows the additional benefits of the app from an operational standpoint—can you imagine trying to organise and run a week-long event with paper sign-up forms? Not happening.

P&Co

  • 68% conversion rate from store listing to download
  • 65% off all downloads have opted into push
  • Average order value is 25% higher than the website
  • Add to cart rate on the app is 22% 
  • 72% off all app downloads are signed-in active users
  • Conversion rate for the app over the period is 8.9% 

What is an eCommerce mobile app?

How do mobile apps benefit eCommerce businesses?

Why is an eCommerce mobile app better than a website on mobile?

What kind of eCommerce mobile apps are there?

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

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