Dancing Leopard

Shopify Plus website

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In creating a new Shopify Plus website for Dancing Leopards, our goals were to:

• Create another award-winning website for our client.
• Bring style and functionality together in a modern website that would set the brand apart from competitors.
• Review functionality and adapt key, customer-first features, such as mega navigation and video content.
• Create a high-speed, SEO-optimised website for desktop and mobile.
• Seamlessly migration from the brand’s existing platform without a drop in traffic.
• Gather better data for the brand with improved website analytics access.

Internationalisation

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Their website was already performing well, but we were excited to support this key growth period and see how far we could push their success with a newly optimised site.

With this new website, we wanted to help Dancing Leopard move into new territories and assist their ongoing development as they continue to hit important milestones. Given the size of the retailer and growth potential, Shopify Plus was the best platform to enable their projected progression.

We started this process with important foundation work, letting us discover more about the performance and goals of the brand, which included:

• How existing customers used the site.
• Current website performance stats.
• Possible opportunities for improvement.
• We also assessed the usability of the current site, transferring these learnings into the design of the new site.

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Shopify Plus website design

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We created three separate home pages and multiple product and collection pages to choose from. For each design, we wanted to ensure that we were creating a user-friendly interface which also accurately and effectively represented the Dancing Leopard brand.

We talked through each design with our client so we could get their feedback, ultimately creating a best-practice Shopify website we were proud to call our own..