Cyberjammies

Cyberjammies have a great team and great products, but a big part of the challenge was showing the high-quality of the products in a way that didn’t come across as being too expensive, because their range is described as “affordable luxury”. This might sound like a contradiction but Cyberjammies are making it their mission to bring this reality to life. However, their previous website lacked any personality which left them just looking like any other store. Plus it was built on a platform that was hindering their growth with its lack of flexibility and functionality.

After digging into the user research, we quickly found that the internal conception of their target market was off the mark and that their audience was more affluent than they had originally thought. This insight gave us the confidence to opt for a creative direction with their branding that was more luxurious than the team originally had in mind. Working alongside their team, we created the concept of “quietly confident” which gave the visual identity that air of luxury with a self-assured level of confidence and a dash of fun.

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Next step was to apply this identity to the purpose-built website that we were developing for them. With a clear idea of who we were targeting and how we were presenting the brand to them, we were able to design and build a website that considered their target audience and their nuances. Whilst the website adheres to eCommerce user experience best practices, the user interface and design style broke away from the typical monochrome stores that you see within the eCommerce realm - allowing the brand to really own their personality and branding.