- Website migration
- Brand uplift
- eCommerce consultancy
Going from Dragon's Den to taking a prominent spot in stock at Harrods, children’s outdoor-wear retailer, Roarsome turned to us for a website transformation. Having initially built their eCommerce store on the small-business-friendly Squarespace, Roarsome now needed a site that could keep up with their ever growing business.
You guessed it! They were moving to Shopify, which would allow the brand to create a digital space that celebrated their success, reflected their playful spirit, and appealed to both parents and kids.
Roarsome’s primary goal was to create a new Shopify website that not only supported their evolving business but also reflected the brand's expansion, success, and character.
The Challenge
Migration - Exports and Imports
No migration project is the same. In fact, even if two brands are making identical moves, such as from Magento to Shopify, the two projects can be entirely different.
In stark opposition to Magento, which is arguably the most complex eCommerce platform available, Squarespace is much more simple. It’s a great platform for smaller businesses, but can sometimes be restrictive and limit a brand’s ability to grow further. And so, a move from Squarespace to Shopify gives brands the opportunity to have more control whilst expanding on the tools they can use to build their site.
In spite of these restrictions, Roarsome’s Squarespace site was packed with essential content, from vibrant product listings to blogs that inspired families to explore the outdoors.
Additionally, Roarsome were also bringing with them some further ideas for their site now that the chains were off and they could trust in the help of an experienced development partner such as us.
Brand and website uplift
After our in-depth immersion session with the Roarsome team, it was clear that they wanted a site that displayed their brand and products through large imagery, videos and playful brand colours. The site was to display the fun that could be had in the products they sell. Even though Roarsome’s products are made for children, it’s parents making the purchase. And so, the new site had to strike a balance between being a fun and child-friendly site whilst also reassuring and informing the parents.
Roarsome had previously hired an illustrator to create a narrative for each of the “characters” that make up their clothing designs. However, these had not been front and centre on their site.
In fact, Roarsome had wanted to implement a shop by character navigation for some time, but had found no intuitive way to do so on Squarespace. Therefore, this was one of the main new opportunities they wanted to explore as part of their migration to Shopify.
After all, these small stories that Roarsome have baked into their products are a huge aspect of their offering and are a major booster for customer retention and average order value. It would be a missed opportunity to not bring them to life online, and create an eCommerce experience more akin to Roarsome’s brick and mortar store.
- Website migration
- UI design
- UX design
- Content population
- Brand uplift
The Solution
In order to ensure all content was moved across from Squarespace to Shopify safely, we had to roll up our sleeves and dive into the realms of Squarespace.
With Squarespace lacking a direct export feature for blogs, we instead had to map out an efficient strategy for moving blogs to Shopify one by one. This, of course, took precision and a bit of creative problem-solving, to make sure all of Roarsome’s resources were ready to inspire new outdoor adventures, right from their revamped site.
Creating a fun site for children and parents
From the start of the design phase, we prioritised a balance of fun and functionality, ensuring that there were both captivating visuals for children and a clear, informative user journey for the parents, who are more focused on product quality and durability.
We worked in close collaboration with Roarsome to further build upon their brand guidelines, playing with colour palettes and fonts until we found the perfect balance to convey the spirit of the brand. This then laid the stage for us to build out Roarsome’s user journey in more detail.
As before, Roarsome’s characters were to have a prominent position on the new site. In fact, we were able to give Roarsome the “shop by Character” navigation they had been looking for, giving each character its own unique collection page. Taking this a step further, we built upon the initial illustrations through animations and sound effects to double down on the playfulness and narrative flow that Roarsome had established.
The Outcome
From Dragon’s Den to Harrods, and now to us. Roarsome have been on a journey to upgrade their eCommerce venture and bring it in line with the rest of their business.
The new Shopify store has given the brand a refreshed brand house to run the online side of their business, but has also opened new opportunities for Roarsome to further express their brand’s motivations, all whilst boosting their visibility.
- The new site has increased Roarsome’s conversion rate by 31% and cart to purchase rate by 4%.
- The new site has a 45% higher engagement time (meaning more users are spending longer interacting with the elements of the website).
- The new site has decreased bounce rate by 11%.
If you’d like us to work with your business on a website project, be it moving to Shopify or taking you further with the platform, contact us.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
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