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More than 50% of smartphone users have discovered a new brand or product through mobile search. When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver.
83% of consumers expect a website to load in 3 seconds or less and with page experience ranking now a ranking signal, having a performance optimised website will benefit users and your SEO.
85% of consumers conduct online research before purchasing a product, a good SEO strategy will drive intent traffic ensuring users are geared towards the right content for whatever stage of the buying cycle they are in.
Goals and core metrics are reviewed to give a full picture of the last 90 days of your SEO journey. The first step within any strategy is to set goals, without goals we won’t have a clear view of what you want to achieve. Cake’s SEO strategy means reviewing your core metrics and goals every 90 days to paint a current picture of your SEO journey. It will show if you’re on track or if we need to pivot your strategy to meet your KPIs and goals for the year.
Not all KPIs and SEO success metrics are created equal. Though Google has approximately 200 ranking factors in their algorithm, some are more important than others. To ensure we move the needle with your organic search performance, it’s important to focus on metrics that deliver the greatest impact.
Search trends are constantly changing! We’ll review your rankings and refresh keyword research every 90 days. Every day, week, and month new terms gain or lose popularity. If you want to capitalise on search trends and become the go-to expert in your niche, you need to keep up with changes in the market. Keywords tell us what your audience is searching for, not what you think they’re searching for! Research every 90 days means that we can identify opportunities for new content, collections and even new products.
We take the time to evaluate your competitors and uncover opportunities to improve our SEO tactics.
Before briefing new content, we review and optimise existing content for quicker results, and a better ROI. A new blog post can take up to six months before you start seeing any real traction from SERP. By tweaking and optimising your content that’s already ranking on Google, we could see quicker results and a better ROI.
Backend issues can affect your site's performance and speed. which are two things Google’s algorithm looks at to rank content. Nasty technical SEO issues could be the difference between SEO success and an SEO slump. If your site takes too long to load, your bounce rate will increase, and you lose potential customers.
Here’s what we’ll be watching out for:
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
