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Our Services

SEO

SEO is the scientific art of answering all of the searchers questions so well that they don’t need to return to Google for another answer…

The benefits

Non brand visibility

More than 50% of smartphone users have discovered a new brand or product through mobile search. When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?

Boost page experience

83% of consumers expect a website to load in 3 seconds or less and with page experience ranking now a ranking signal, having a performance optimised website will benefit users and your SEO. 

Intent driven traffic

85% of consumers conduct online research before purchasing a product, a good SEO strategy will drive intent traffic ensuring users are geared towards the right content for whatever stage of the purchase journey they are in.

Our process

Performance review

Goals and core metrics are reviewed to give a full picture of the last 90 days of your SEO journey. The first step within any strategy is to set goals, without goals we won’t have a clear view of what you want to achieve. Cake’s SEO strategy means reviewing your core metrics and goals every 90 days to paint a current picture of your SEO journey. It will show if you’re on track or if we need to pivot your strategy to meet your KPIs and goals for the year.

Core metrics

Not all KPIs and SEO success metrics are created equal. Though Google has approximately 200 ranking factors in their algorithm, some are more important than others. To ensure we move the needle with your organic search performance, it’s important to focus on metrics that deliver the greatest impact.

Keyword refresh

Search trends aren’t stagnant! We’ll review your rankings and refresh keyword research every 90 days. Every day, week, and month new terms gain or lose popularity. If you want to capitalise on search trends and become the go-to expert in your niche, you need to keep up with changes in the market.Keywords tell us what your audience is searching for (not what you think they’re searching for!). Research every 90 days means that we can identify opportunities for new content, collections and even new products.

Competitor landscape

We take the time to evaluate your competitors and uncover opportunities to improve our SEO tactics.

  • What keywords do they rank on the first page for?
  • What is the search volume for those keywords?
  • What pain points are they focusing on?
  • What are their top-performing blog posts in terms of social media shares?
  • What sites are linking back to their content?
  • What is their content promotion strategy?
  • How does their SEO strategy compare to yours?
  • What content gaps are there?

Content review

Before briefing new content, we review & optimise existing content for quicker results and a better ROI. A new blog post can take up to six months before you start seeing any real traction from SERP. By tweaking and optimising your content that’s already ranking on Google, we could se quicker results and a better ROI. 

  • Refresh: Identity which blog posts have outdated information and update them.
  • Improve: Identify pages where content could be optimised and improve their rankings.
  • Redirect: Duplicated or cannibalized content can lower your rankings. We manage redirects to maximise content performance.
  • Intent: What’s your CTR, bounce rate, and time-on-page? If any of these metrics are off, the content may not matchthe search intent.

Technical SEO

Backend issues can affect your sites performance and speed - two things Google’s algorithm looks at to rank content. Nasty technical SEO issues could mean the difference between SEO success and an SEO slump. If your site takes too long to load, your bounce rate will increase, and you lose potential customers.

Here’s what we’ll be watching out for:

  • Page load speed & mobile optimisations
  • Link health
  • Duplicate content & canonical tags
  • Schema markup
  • Crawl errors
  • Image issues
  • 404 pages
  • 301 redirects
  • Site architecture

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

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