This Month in Slice...
Spring has sprung…
That’s it, March has passed, Easter is finished, and gifting season is officially over until November, and we can all breathe a sigh of relief…
Who am I kidding? You should know by now that the world of eCommerce is full speed ahead all 365 days of the year. Closing the book on one season brings with it two things 1) you have to get a bit more creative before the next period starts 2) you’ll realise that time ticks very quickly and you might even want to get planning for Black Friday already.
It’s been an especially busy quarter for us at Cake Towers, diving into a range of exciting new projects, finalising and launching others and welcoming both new team members and clients too! Alike with March, a bustling April lies ahead and we’re certainly not taking our foot off the gas anytime soon!
So, if you’re looking for some well travelled eCommerce help as we march on into April, be it a Spring refresh design sprint, a one-off web development project, or you do indeed decide to start planning for Black Friday, you know exactly where to contact us.
Case study - Verve brand ideation and strategy
When they originally approached us, Verve didn’t even have a name, simply the idea for a great product and a vision. Fast forward many months later, and Verve have, not only a name, but a fully fledged website, brand and marketing plan to support their ambitions. From front to back, we loved working on this project to help launch this brand into existence. To learn how we could elevate your brand, check out the full case study.
Ensuring your loyalty program actually creates customer loyalty
It’s well known that a loyalty program is a near essential addition for your eCommerce store to succeed in the modern age of selling online. However, with how widespread they’ve become, the standards for a “good” loyalty program have drastically increased. You need to make sure that your loyalty program is actually exciting customers. We’ve teamed up with our partner Loyalty Lion, to do a deep dive into what makes a loyalty program good in 2024.
New project go live - Site Oppo app launch
This was a fun one! Introducing Site Oppo. This app simplifies the way construction workers request materials from forklift drivers on construction sites, prioritising health and safety in the process. Available to download on Apple & Android, we can’t wait to see how this app improves efficiency and productivity for the industry.
Which type of mobile app is right for you?
Speaking of apps, having been heavily involved in the Site Oppo project, our full-stack developer Max, shared some of his knowledge on mobile app development in one of our latest blogs. If you’re an eCommerce business and want to grow your brand through another platform, knowing which kind of mobile app is best for your business is a much needed first step. Want to learn more, check out the full piece.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
Sign up to our mailing list and stay up to date on the latest events we’re hosting, newsworthy eCommerce trends and tips!