This Month in Slice...
Summer is here 🌤
Whilst the sun hopefully starts shining, let us not turn a blind eye to the most important weekend in the eCommerce calendar. We’ve less than six months to go before Black Friday is upon us 🛍️ and if we learned anything from last year is that you need to leave enough time to dot your Is and cross your Ts in whichever way best suits your brand.
May has been a fantastic month for us. We’ve had a few new brands come under our umbrella, worked on new ventures with some existing ones, and celebrated the success of some of our best work over recent months ✨
We’ve more than showcased that we’re the battle-tested, do it all eCommerce agency over the past few months, so whether you’re looking for some summer marketing, design, or website help, you know exactly where to contact us.
Chris & Team Cake
How to migrate to Shopify when you have complex products
We love how many brands we’re helping move over to Shopify these days. A migration is one of our favourite projects to work on. However, a lot of these brands are facing the same problem, their products simply having too many variants for Shopify to natively handle. It’s an issue we’ve had to get around, and in one of our latest blogs, our Head of Technical, Tyrone Roberts, breaks down exactly how. Whether you’re looking to move to Shopify, or want to implement a product with more than 100 variants, it’s not a piece to miss.
Case study - Onaro Visual Identity
It can sometimes be difficult to differentiate a luxury brand from its competitors, but we smashed this one out of the park to deliver a great package from front to back. Onaro needed a full service branding package, spanning from brand naming and logo design, all the way through to deciding on the brand’s typography and colour palette.
We love a fully fledged branding project and this is one we’re super proud to have been leading the charge with - the brand is more than reaping the rewards.
Shopify partner with Avalara
FinTech Company Avalara have partnered with Shopify to release a new version of their Avatax Software exclusively for Shopify Plus Merchants, creatively naming it “Avalara for Shopify.” Whilst this new platform bodes well to businesses who are looking to expand across borders, it’s unclear the benefits it will hold to those who look to expand their offering in other ways. Our sister agency, Pie Financial, has taken a closer look at the new platform in an effort to understand whether it’s a worthwhile investment for eCommerce store owners as a whole.
New site live - Arrow Gift Co.
Not only did we provide Arrow Gift Co with a full brand uplift, we followed through with them to give them an all new site, and even gave them a custom font along the way. After many months of working on a project like this, it’s great to see the finished site go live with fanfare, and Arrow are already seeing some great figures, just a week after launch.
A big shoutout to everyone who worked on this project for delivering some stunning work. Check out the new site below.
We’re growing
We’re super excited to have welcomed Senior eCommerce Executive, Henry McNab, as our newest caker this month. He’s already hit the ground running with us, but we’re by no means putting the brakes on.
We’re currently on the lookout for two new developers and a Middleweight Digital Designer to join our Jewellery-Quarter-based team. If you think you yourself would be a good fit, or you know someone who would love an opportunity to work at an award winning eCommerce agency, all the information you need is on our careers page.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
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