This Month in Slice...
Four day weekend! Don't let us hold you up. Just a reminder to head back over here on Monday to see all things coming up in June. 🌞
Did you know Shopify’s latest Future of Commerce report stated that consumers are 4x more willing to buy from a company with strong brand values and 77% are concerned about the environmental impact of the products they buy? 👀
With this in mind, our next Shopify Meetup - held at the Cake Tin on Thursday 16th June - is all about growing the next generation of brand owners, building brand trust online and authentically appealing to the 77%. Join us for an honest discussion in an open and relaxed environment with an awesome panel, free pizza & booze, to name a few!
Check out this month's key takeaways from IRX, the importance of creative campaigns to your marketing strategy and how collating data from today's paid marketing performance will create the blueprint for tomorrow's business, and beyond... 💫
Kirstie & the Cake team
Think campaigns. They will make your brand memorable, relatable, relative, and will help you understand what your brand has to say. They will also help you organise your internal marketing efforts, and it will make you money.
Say hello to the two Dan's!
Dan Reeves (left) joins us as Front-End Developer and Dan Sommers joins as Senior Designer, levelling up our brand offering for our amazing clients.
The focus for IRX this year was ‘the technologies and solutions that retailers need to stay ahead of their competition’. Check out what Team Cake thought of the event and some key takeaways...
The Gross Demand Plan™ builds a blueprint based on fact and there is power in the process. Numbers don’t lie - once you know the truth, you can live it, joyfully. Keep your eyes peeled for something exciting around the corner too.
Whether it's for your brand or your clients, your business will benefit from staying up to date with the latest social innovations for June.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
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