The Slice July 2025

The Cake Team are moving on up

The sweetest rewards always come from investing in your own team.

We’ve had a number of team members promoted this month, each a long deserved recognition of our team members’ continuous commitment to delivering in the world of eCommerce.

It would seem that a round of reintroductions are in order, so it’s a big congratulations to…

• Gourav Kumar - Senior Performance Executive
• Henry Mcnab - Marketing Account Manager
• Olivia Sutton - Senior Ecommerce Executive
• Jess Owen - Senior Digital Designer
• Max Wright - Senior Full Stack Developer
• Sean Fenton - Senior Full Stack Developer
• Elliot Luton - Junior Designer.

If you’d like to learn more about our eCommerce team check out our team bios below.

‍

Nailing your brand identity across your website

We can all agree that having a recognisable brand identity and an optimised online storefront are of extreme importance in the world of eCommerce.

So why do so many brands struggle to translate a strong brand identity into their web presence?

Senior digital designer, Jess Owen, has assembled a list of 6 brands who, not only nail their brand identity, but effectively translate it to their eCommerce store - along with some handy tips you can employ for your own store.

Case study - OTHER eCommerce Consultancy

From optimisations to their eCommerce store to the implementation of performance marketing strategies, our long running collaboration with fashion brand OTHER is one of the best showcases of our 360° eCommerce methodology.

Our newest case study explores the implementation of a full funnel meta ads approach, core SEO optimisations, and how eCommerce marketing is at its most effective when it can work in tandem with an eCommerce store that balances conversions with brand performance. Check out the full piece below.

‍

Shopify partners with Stripe & Coinbase to enable payments with crypto currency

Shopify has partnered with Coinbase and Stripe to natively enable merchants to accept payments with the USDC stablecoin globally (USDC is a crypto currency that’s pegged to the US dollar). With how prolific cryptocurrency has become, this was bound to happen eventually.

But what does it mean for merchants?

Nothing if you don’t want it to. What’s crucial here is that Shopify has only given merchants the option to accept crypto, not enabled it on all stores. So if you’re distrusting of crypto for whatever reason, everything can stay the same.

‍

Etsy cracks down on quality control

Etsy has made changes to its creativity standards, restricting the sale of 3D and laser printed items made from other people's templates, scanned vintage digital files, and generic resold goods.

It follows the introduction of Etsy’s "Creativity Standards," which were introduced last year to reassure shoppers that the platform still had a human touch. It comes at an interesting time for the platform, with them losing 1.4 million sellers in Q1 of this year alone.

Our take: Customers have grown increasingly distrusting of Etsy sellers with brands like Shein & Temu exposing how cheaply some goods can actually be made and sold for. So if you’ve felt a loss in sales hit your store, a move to Shopify might be right for you. Check out our blog comparing the two platforms.

‍