Initial Black Friday thoughts

In between all the deals and buying those early Christmas presents, Black Friday represents a major learning opportunity for both brands and agencies alike 👀

It was our ninth Black Friday, and by far our best yet. We learned so much and we’re already looking at new ways to implement our findings.  

We’ll be keeping those more fleshed out elements under wraps until we can better put them into words. So for now we’ll just give some top line thoughts.

• Black Friday can be fun!
• The Cake team can take on challenges of any size.
• All of the brands we work with smashed it.
• Bring on Black Friday 2025.

What is Customer Journey Mapping?

When we set off on a project, be it website development or design, customer journey mapping is one of our key milestones. However, few people know of this session’s value before it happens.

To sum it up in short, the point of Customer Journey mapping is to bridge the gap between your idea of your customer base and the reality of it.

We think these sessions are always one of the most beneficial to our clients. So if you would like to run a CJM session for yourself, all of the information you are going to need can be found below.

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New case study - Roarsome

Going from Dragon’s Den to Harrods, kids outerwear brand Roarsome were looking to make the jump from Squarespace to Shopify, following an extended period of growth for their business. Choosing to invest in their eCommerce venture, a full migration and brand uplift followed suit, and Roarsome are seeing some … well, Roarsome results.

A 31% increase in conversion rate sounds pretty good if you ask us.

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