This Month in Slice...
A letter from our CEO
It’s been a hectic month in the world of eCommerce, featuring long awaited updates from major eCommerce platforms, brands redefining trends, and unexpected insights painting a picture of what’s to come - the months ahead will certainly be interesting to say the least.
As for us, March 2025 will forever be etched in to Cake history, with us launching our new Shopify app, The Predictor (more on that below). Beyond that we’ve been busy as always with new projects, garnering new insights, and more.
Looking in the wider context of the year, not only are we entering into Q2, but a new tax year too. With a new government steering the ship in the UK, there’s more than a few things to keep in mind.
So let’s get into it
Chris & Team Cake
A letter from our CEO
It’s been a hectic month in the world of eCommerce, featuring long awaited updates from major eCommerce platforms, brands redefining trends, and unexpected insights painting a picture of what’s to come - the months ahead will certainly be interesting to say the least.
As for us, March 2025 will forever be etched in to Cake history, with us launching our new Shopify app, The Predictor (more on that below). Beyond that we’ve been busy as always with new projects, garnering new insights, and more.
Looking in the wider context of the year, not only are we entering into Q2, but a new tax year too. With a new government steering the ship in the UK, there’s more than a few things to keep in mind.
So let’s get into it
Chris & Team Cake
Alongside all of the Shopify, marketing, and design projects we’ve been delivering in recent months, we’ve also been toiling away at a new innovation.
Introducing The CSI Predictor - The daily sales forecasting tool. Available exclusively for Shopify merchants on the Shopify App store.
By analysing your store’s historical sales patterns, eCommerce metrics such as website sessions, and more, The CSI Predictor transforms your sales into a daily forecast.
Not only does the Predictor put your mind at rest by evaluating your daily sales, but, by alerting you to sudden drops in forecast, lets you know if anything on your site has broken - letting you immediately get to work investigating the problem.
New Case Study - Hexby Shopify Migration
Fashion retailer, Hexby, were looking to make the move to Shopify and build upon the success of their Wix eCommerce website. The project presented a unique opportunity to discuss the challenges a business would face moving from Wix to Shopify, and the opportunities they can build upon along the way.
If it’s a move you too are looking to make as we enter the new tax year, check out the full case study below.
New Blog - SEO for Shopify - A full guide
You’ll have heard it before. “A great website means nothing if no one can find it.”
A simple message, but one that warrants repeating. After all - you do want people to buy from you don’t you?
SEO is a major building block of eCommerce marketing. For Shopify stores specifically, there are some unique considerations, opportunities, and strategies that all need to be considered for merchants to make a real impact. We discuss all of this and more in our new blog - check it out below.
One of the more interesting revelations from March was that the eCommerce platform Etsy - a favourite amongst side hustlers and hobbyists - actually lost 1.4 million sellers in the past year.
Some of this can be attributed to Etsy cleaning up counterfeit sellers en-masse, but with Etsy CEO noting that 2024 “had been a challenging period for discretionary goods” it’s clear that the decline is reflective of wider market pressures.
Our thoughts - “Whilst starting an eCommerce business is easier than ever, consumers are simultaneously more aware and less trusting than ever - owning your brand on a platform like Shopify is going to reap rewards in the long run.”
This week Adobe unveiled its answer to the mid market of eCommerce platforms with Adobe Commerce as a Service” - A mouthful if nothing else.
7 years after its acquisition of Magento - the only customers still using Adobe Commerce are doing so out of nothing more than loyalty to the platform. Adobe Commerce as a service, promises a high-speed storefront, generative AI, and scalable catalog management - That just sounds like Shopify to us.
These are all features that have been available on Shopify for years, but with Shopify’s better converting checkout, litany of third party tools, and a vast community of marketers and developers, it offers an elevated experience in every way.
So, an update to Magento? Yes - but one we imagine will only encourage people to jump ship.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
Sign up to our mailing list and stay up to date on the latest events we’re hosting, newsworthy eCommerce trends and tips!