This Month in Slice...
Welcome back
Despite being the shortest month of the year, February is always jam packed with things to do. With Valentine’s day, Lunar New Year, and plenty more dates for us to stay occupied with, it certainly seems to fly by quickly.
It’s been a busy month for us too, with the month playing host to a company update, a bunch of new career opportunities, and some major updates from our tech partners. Plus, we even managed to squeeze in giving our Cakers a fresh coat of paint too.
As we head into the tail end of Q1 it’s becoming clear that 2024 is going to be a great year for us, so be sure to watch this space. And, If you want to be a part of that journey yourself, don’t hesitate to contact us.
Chris & Team Cake
Aran Woollen Mills GDP
Despite having a large wholesale and B2B presence, Aran Sweater brand, Aran Woollen Mills needed some structure to support their new D2C eCommerce venture. Our bespoke Gross Demand Plan offering is custom built to support each business’ needs, support them against a range of finance objectives and ultimately make sure that their business is profitable, meaning it was the perfect solution to the task at hand. Read the full case study to find out more.
Shopify Winter Editions '24
As a licensed Shopify Plus agency, you can imagine we await each of Shopify’s biannual Editions updates with baited breath. And this most recent update was filled to the brim with new features, helping both established web developers and small businesses. With changes to the maximum allowed product variations, a long awaited parent-child product functionality in the form of the Combined Listings app, and new features like semantic search, Our web development team can’t wait to get stuck in. Check out all of the new features below.
Bake of the Quarter
Every quarter, each member of the Cake team votes on which project they think has been the most impactful and most impressive; knighting it as the “Bake of the quarter” We wanted to give a quick shout out to the most recent recipient of this in-house award, Cyberjammies SEO. A still-ongoing project that has spanned across our web development, and marketing departments, with other members of the team getting involved too, it was certainly the most all encompassing project of the quarter. Check out the full case study.
Inventory Planner
It was about time we showed this platform the respect it deserved. We love a good bit of retail stock management, we were founded by retailers after all. One of our latest blogs looks at Sage’s Inventory Planner tool, which, when used in tandem with our bespoke STAT Coding methodology, has truly been instrumental in helping some of our clients structure what stock they order, how they market their products, and more. Check it out below.
Giving our Team a New Look
With a lot of new team members joining over recent months, we decided some new photos needed to be on February’s menu. So, we rolled out the red carpet of our photography setup and got to work. Our Head of Design, Chris, worked his magic to capture the essence of each of our team members - we love it!
Want to be a part of the team? We are currently on the look out for a Full Stack Developer and a Junior Marketing Executive, so be sure to keep an eye on our careers page.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
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