The Slice May 2025

New Case Study - Equiport Shopify Plus Migration

Equestrian supplies retailer, Equiport, had been trading on a custom built platform for many years.

Wanting a more stripped back business hub, Equiport opted to move to Shopify Plus with our help, knowing it would allow their business to be more agile and expand without the technical debt slowing them down.

The whole case study uncovers the unique requirements of this migration and how our team were able to solve problems and give Equiport a new home on Shopify.

Brick by brick, building a brand that connects

We had a new project launch this month that saw the summation of months of brand building work. One8Nine is a luxury brand founded by a team of experts in the whisky industry.

With the idea for the business in place, we were given free reign to best position One8Nine for success, by delivering a complete set of brand guidelines, brand strategy, and a new website to tell the brand’s story.

You can check out the new One8Nine website and all of our brand building work below.

Ask us your eCommerce questions

We get a lot of the same questions when it comes to running an eCommerce business.

“What kinds of ads are the best?”

“How much do I need to invest in paid ads?”

“Will free shipping really boost sales?”

Our team members have taken to our instagram to answer these questions one by one. Go say hello if you haven’t already.

If you have a question about eCommerce you need answering, leave a comment on any one of our videos and we’ll be sure to answer it.

We’ve got loads more insight to come so make sure to follow us on our socials so that you don’t miss out.

Shopify CEO’s “leaked” memo on AI

In case you missed it, a leaked memo from Shopify CEO Tobi Lütke, revealed insight into the company’s approach to AI.

The memo stated that staffers need to prove jobs can’t be done by AI before asking for more headcount.

In Shopify’s current approach to product development, each project begins with a prototype phase, where ideas are tested before being built and released. Lütke’s memo said he wants AI to be used at that earliest stage because “AI dramatically accelerates this process.”

These are solutions we use on a daily basis, so we’ll be intrigued to see if new innovations actually do start to become more frequent.

Coachella and The Masters show what it takes to succeed on social media

It’s time to officially close the book on “event recaps” and “sizzle reels.”

On the final day of the Masters alone, the official Instagram page posted 33 times. That same weekend, Coachella posted a whopping 50 times.  

We’re long past the realm of one post a day. The modern content playbook is this: Post as much content as works, no limit.

When specifically focusing on events, content should be a major focus during the planning phase - rather than simply seeing what can be pulled together from the footage you do get.

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