The Slice March 2025

New Case Study - Konditor performance advertising campaign

Bakery Chain, Konditor, were looking to give a boost to one of their most popular seasonal products with a purpose-built performance marketing campaign for their mince pies.

Taking the lead on content creation, performance advertising management, and dedicated landing page design, the Cake team delivered a campaign so successful that it had to be turned off.

New Blog - Our 10 favourite Shopify Apps for 2025

We tend to be stringent when it comes to recommending apps. As eCommerce tools and plugins evolve, new features can make others pointless, potentially slowing down your site and leading to unnecessary subscription costs.

Despite this, there is still a list of Shopify Apps that we trust and actively recommend to our clients. From CRM systems to single issue solvers, it’s a no nonsense list for maximising your Shopify site’s value.

Read the full list below.

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New Site Go live - Hexby

Another great project by the Cake Team.

Looking to take the next step for their business online, Clothing brand, Hexby needed some help making the move from their Wix eCommerce site to Shopify. The new Hexby site is a full celebration of Hexby’s brand, giving them a solid platform for their business to grow even further

Check out the full site below.

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Shopify unveils map forwards for retiring old Thank You and Order Status pages

A mouthful yes, but an important one for all Shopify merchants.

As Shopify made changes to standardise its checkout across all stores, not only was the checkout affected, but the Thank You and Order Status pages were too. If you have any customisations in place in regards to tracking or automations, it’d be worth looking into updating to the new system.

Shopify unveiled that Plus Merchants only have until August to make the move before they retire the old system, (it’s August 2026 for non plus merchants) which could cause some major problems for your store.

If you have any questions feel free to get in touch.

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The great tariff tug of war.

Your website, your brand suite, and the marketing plan you’ve been working on suddenly feel very inconsequential when you encounter major supply chain issues. This is the issue Donald Trump’s second US Presidency has kicked off for brands around the world.

In fact, whether you import raw materials to the US for finishing, or ship finished products there, tariffs will drive up expenses. Brands will either need to absorb costs or adjust pricing to maintain margins.

The tariffs placed on Chinese goods have caused many brands with a manufacturing presence in China to turn to “Made in America” products as a competitive edge. That might not be possible for brands based elsewhere, but it’s certainly an issue we’re watching closely.

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