This Month in Slice...
Spring has sprung and projects are flourishing here at Cake HQ 🌱
We've been running 8-part eCommerce audits for a number of our brands to analyse and evaluate key areas for growth, and create roadmaps for the year. There is still time to get involved.
I was lucky enough to be invited back to speak at The Marketing Meetup last week on the topic of 'How to sell on social media'. I unpacked the difference between social selling and social commerce, and how the theory for both is essentially the same. Take a listen/watch/read and let me know what you think 🧐
In other news, we've also welcomed Lost World Clothing, Disturbia, and Luke 1977 to our legion of brands. Welcome, guys 👋
Kirstie & the Cake team
To create an effective loyalty program, businesses should make it exclusive, easy to join, and beneficial to their loyal customers, as well as relevant to their core values and easy to earn rewards.
Check out how Cake does it.
We already knew 304’s Mystery Boxes fly off the digital shelves, so the Build Your Own Box feature was almost guaranteed to be a hit. Find out what we did, and the results that followed...
Cross-border eCommerce offers many opportunities for businesses to grow and reach a global audience. However, it also presents a range of challenges, including navigating different regulations, managing shipping and delivery, and protecting customer data.
With a diverse customer base from various demographics and reasons for shopping secondhand, Go Thrift needed a new visual identity that would appeal to money-saving, sustainable-savvy, out-of-the-box thinkers. Check it out.
To review your CRM and email marketing account effectively, focus on four areas: account health, sign-up methods, customer interactions, and identifying opportunities. Find out more about how to revitalize your CRM strategy here.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
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