This Month in Slice...
A letter from our CEO
May has been a whirlwind of activity in the eCommerce world and it’s safe to say there’s never a dull moment in our industry!
With every month we’re seeing an explosion of new AI tools to explore, platform updates to navigate and an ever-evolving product landscape that’s keeping brands on their toes. It’s a dynamic environment and while AI is levelling the playing field in some ways, it’s clear that the secret sauce for standing out remains unchanged: creativity, insight + execution.
Understanding your audience and delivering thumb-stopping creative content continues to be the key to success. After all, while AI can help with efficiency, it’s taste and skill that truly make a brand unforgettable.
So, what’s been happening in the eCommerce world this past month? Let’s dive in!
Chris & Team Cake
Shopify’s biannual Editions always sets off a buzz within the agency. Their latest Summer release is no exception! Packed with exciting updates, this Edition introduced 10 new AI-powered (and free!) Shopify themes, enhancements to the Shopify POS system and a sleek new interface for developers.
Our Head of Technical, Tyrone Roberts, shared his thoughts: “There’s definitely some exciting stuff here, but I’m still crossing my fingers for the long-awaited support for 2000 product variants!”
Curious to learn more? To read our full breakdown you can check out our blog below.
In a simultaneous push to directly take on creative solutions like Canva and Adobe, and website creators such as WordPress and Wix, Figma announced multiple new features for AI-powered website, app, and asset creation with a full stack of new tools.
Figma Sites & Figma Make are two new tools looking to speed up the rate at which design teams can bring their ideas to life, especially in regards to marketing assets.
While there’s no eCommerce functionality in place yet, we doubt it will be long before there’s some sort of integration with Shopify - one to keep an eye on for sure.
Have you noticed a shift in how Instagram feels lately? From seeing more content outside of your followed accounts to the unpredictable performance of posts, it’s clear that Instagram is leaning even deeper into internet culture.
Brands are increasingly discussing the algorithm as a core factor in staying relevant, it’s simply unavoidable.
While navigating Instagram’s complexities can be a challenge, the opportunity for brand awareness is as powerful as ever. Fine-tuning everything from your core message to the nuances of individual campaigns is key to maximising reach and impact.
Feeling stuck or overwhelmed? That’s where we come in, Let us help you craft a winning Instagram strategy!
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
Sign up to our mailing list and stay up to date on the latest events we’re hosting, newsworthy eCommerce trends and tips!