This Month in Slice...
The new year is always an interesting time in eCommerce. We all have new ideas for the year ahead, new goals, and a refreshed mindset.
However, we also have to take on board all of the learnings from the holiday season - it is our peak trading period after all.
It’s why many refer to Q1 as “Q5”, where we are actioning all of the learnings from months past with intention.
In fact, December itself was jam packed full of new innovations, insights, and just general intrigue that we can’t wait to take full advantage of.
Like many of you, we’ve got a stack of resolutions that we’re actively looking to achieve this year, so we’re going to take this as one last opportunity to wave goodbye to 2024.
If you have your own eCommerce resolutions for the year ahead, we’d love to hear them, and help make 2025 your year however we can.
Chris & Team Cake
It’s that time again.
eCommerce really is a 365 day a year industry, and there’s a new date to plan towards on a near weekly basis - It’s not just Black Friday as much as it may seem like it.
So, we’re running it back with our beloved retail calendar for 2025.
Stay ahead of the game with all of the retail dates you need to be aware of as an eCommerce business, and some extra ones too.
It was our last go live of the year, and we couldn’t think of a project that better represented 2024 to close us out.
Boxeroo was a full-scale brand ideation, marketing, and website development project that took us all the way from the beginnings of the year to the end.
It’s one that we’re particularly proud to have seen go live, and we know that Boxeroo have all the foundation they’ll need for their business to succeed.
You can check out the new site below.
From championing meta data and product page SEO to embracing sustainable practices and connecting intimately with customers, there’s a number of ways you could set up your eCommerce business to succeed in 2025.
Our last blog of 2024 saw our team looking forward and giving their predictions for the eCommerce landscape in 2025.
We’d love to hear your thoughts, and you can read the whole piece below.
Having previously worked with Arrow Gift Co to uplift their visual identity, a new Shopify Storefront was the natural next step. Our newest case study details one of our most successful projects of the year, and looks at how great product, creative direction, eCommerce best practice, and marketing, can all come together to deliver exceptional results.
It should be no surprise that Arrow Gift Co have seen more revenue with every passing month since the new site went live. Read the full case study below.
You may have considered building an app for your eCommerce business last year.
The development of an app is a big undertaking, and not a decision to be made based on their potential promises alone.
But if you want to know when you’re ready, we discuss everything you need to know here.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
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