This Month in Slice...
The final page of the year 2023 has officially been turned, and, for some, that book has already been tucked away on the shelf to collect dust. But, before we get fully stuck into the new year, we wanted to take one final look at 2023.
Not only did we build over 20 new websites and apps throughout the year, but we got the chance to work with 24 new amazing clients, plus we delivered the best Black Friday in our agency’s 8 year history.
We expanded our service offering amongst our existing clients, from SEO and organic social strategy, to programmatic advertising and product merchandising..We had an absolute blast in the swan song month of 2023, enjoying a much needed cool down from the Black Friday chaos.
The starting pistol of the 2024 eCommerce race has already been fired, but regardless of where you finished in 2023, we hope that this monthly slice of eCommerce news can get you round that first corner…
And don’t forget to get your 2024 retail calendar AKA your eCommerce cheat sheet, below.
Chris & Team Cake
Previously known as Sweeping Statement Timepieces, Onaro reached out to us to build out the eCommerce side of their business, but it became clear that a full rebrand was needed too. We’re ecstatic to see this project finished, and know that the new branding will lead to a focused new vision for the brand.
Check out their new site below
To say we’re proud of everything our team accomplished last year would be a huge understatement. So, we’re super excited to close out the year with two internal promotions. With both Kieran Delpech and Megan Chauhan being promoted to account director level, a big congratulations to both. Learn more about careers with us below.
Whilst acronyms likely aren’t what get you out of bed in the morning, this blog is a must read for any serious eCommerce retailer out there. The CAC to CLTV ratio is almost universally regarded as the king of all profitability metrics, but should it be? Take a read to find out our thoughts
The month of January sees more products returned than any other. Any eCommerce retailer knows that returns can be a big issue, which is why we’re extremely pleased to be partnered with Reveni. Reveni shoulder the risk of returns for your eCommerce business, providing your customers with instant refunds! It’s amazing, see why here..
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
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