The Slice February 2025

7 steps to scale your eCommerce business past 7 figures

Reaching seven figures as an eCommerce brand represents a tipping point for your business as a whole.

Businesses don’t just scale in one continuously smooth line, they need to adapt and respond to change in order to see more success.

For eCommerce, it’s typically the point where the primary base of customers you have at your disposal has mostly dried up.

Our latest blog looks at how eCom brands can employ some new methodologies, break through those plateaus, and scale beyond 7 figures.

Check it out.

A ton of 2025 planning sessions

We really were here, there, and everywhere this month as we headed out for 2025 planning sessions with a ton of different clients. It was a great chance to reconnect in the new year, map out goals and assess how we could work together to reach them. We even got a chance to throw one in for Cake, as we said before, there’s some new things coming soon.

The chance to get your eCommerce store graded

Ever wanted to know what an industry leading Shopify plus Agency thinks of your eCommerce store?

For free?

Getting people to your site is a hard-fought battle in and of itself, so you want to make sure you give them the best opportunity to convert once they get there. See how your store performs against our eCommerce scorecard - a six pronged method to make sure your eCommerce site is set up for the future.

Apply below.

Meta starts testing ads on Threads

Over 18 months after its initial launch in 2023, Meta has finally started to roll out Ads on Threads. With 300 million+ users, Threads is going to be quick to transition from a purely social experience to an advertising powerhouse.

Whilst it’s only live in the US & Japan right now, it looks like it won’t be too hard for advertisers to roll ads out on Threads. As an extension of Meta’s other platforms, advertisers can simply add Threads to their campaign reach by simply checking a box in Ads Manager. We’ll be watching this one closely.

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TikTok was banned. Then it wasn’t. But it might be again???

The days leading up to and following the 19th of January sure were a wild ride for social media marketers. Due to an inherent distrust of parent company Bytedance, the US Government’s vote to ban TikTok finally came in to effect…

…for 12 hours.

As of right now, the ruling was given a 75 day extension. However, in the lead up to the ban, many users fleed to the Chinese social media app Xiaohongshu (RedNote), China’s answer to Instagram. Despite the app not being built for non-Chinese speakers, it topped the app store downloads list this month.

Whilst this ban didn’t, and won’t, affect the UK or wider world, the US remains a huge market. So, it’s worth weighing up whether TikTok remains a worthwhile platform to your business’s long term goals.

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