This Month in Slice...
Q2 is fast approaching, is your brand ready for some big changes ahead?
Thanks to everyone who joined us for Social Circle yesterday. Another great event in the bag! We proudly partner with Social Circle and host the event at Cake HQ every quarter, but we're also proud hosts of GirlCode and our very own Shopify Meetup. Whatever your interest in digital and/or eCommerce, there's something for everyone so please do come along to our events to network with like-minded people, share and gain knowledge!
Check out this month's insights on the newly introduced Plastic Packaging Tax, the fast approaching cookieless world (😧) and how you can use TikTok as a brand building tool in 2022 and beyond...
Kirstie & the Cake team
Cookies allow websites to store user data and behaviour information which allows advertising services such as Facebook to target audience groups. However, Google has announced it's fading them out in 2023... so what next?
From 1st April 2022, the UK introduced the Plastic Packaging Tax which applies to all plastic packaging that contains less than 30% recycled plastic content. Find out the objective of the policy, who is likely to be affected, and the potential impacts on businesses.
Whether it's for your brand or your clients, your business will benefit from staying up to date with the latest social innovations for May.
It's not totally shocking that a lot of brands think TikTok isn’t quite for them. However, the platform has since carved out spaces for various demographics and every niche imaginable, making a name for itself as the online destination for authenticity and community.
From getting their Meta account restricted, to a 61% increase in purchases through ads. Learn how our strategic guidance and optimised Meta Ads strategies gave pocket knife retailer, WESN, the reach they needed to grow.
EXPLORELearn how we brought a luxury whisky brand to life with our brand ideation offering and a freshly built website using Webflow.
EXPLOREFor ecommerce brands, no customer base is more important than the core set of dedicated, repeat customers. Figuring out how to best serve these customers is, of course, a top priority for any D2C brand. Having grown significantly over their two decades of trading, alternative fashion retailer, Disturbia, were ready to improve their offering for their most loyal customers. Through the development of an ecommerce app, they would be able to give their customers the best possible version of the online shopping experience.
EXPLOREA website migration is, without fail, one of the most transformative moves an eCommerce business can make. Whilst your existing platform may have felt like the best choice at the time, eventually, the potential upside of making the move becomes too much to ignore. If you’re currently weighing up whether migrating to Shopify is the right choice for your business, read on. Here’s how the Cake Agency team helped Equiport make the move to Shopify Plus.
EXPLOREWe round up the latest in retail and forecast what’s on the horizon every month so you don’t have to.
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