Let’s say you’re on a budget.
You don’t have enough money to spend on social media ads, PPC or print ads. So, how are you going to generate traffic? How are you going to boost your landing pages? How are you going to generate new customers?
The simple answer is SEO-friendly content. Here are the reasons why it works:
SEO-Friendly Content Attracts Visitors
Users won’t choose your site if they don’t see it first. In fact, Gravita sampled over 8 million clicks and found that more than 94% users clicked on a first page result, while less than 6% clicked the second page. Not surprisingly, users were attracted to the first links that they could find.
But how can you make it on the top of Google’s search results?
One way is to optimize your content for search engines. Determine the information that your target market wants, get your technical SEO right, and choose relevant keywords and phrases carefully.
Why does this matter?
Search ranking is an indicator of your sites credibility and relevance. Sites that are on top of search results are bound to have a good reputation in the industry. They are also guaranteed to have relevant keywords and phrases that match a search query. It’s like a prospect magnet, attracting visitors to your website because you have the information that they want and need.
With SEO-friendly, you’re bound to stay on top and attract visitors to boot! So, if you’re not anywhere near the top, then you’re missing out on a lot!
SEO-Friendly Content Gets Social Shares
Do you regularly post updates on Facebook or Twitter? SEO plays a huge role here. Title tags and meta descriptions are the first thing that people see, read and think before they click your content. It’s important to get them right—to make the best first impression.
SEO-Friendly Content Helps Builds Your Marketing
It’s important to increase clicks, traffic and views; but without any conversions, your website serves absolutely no purpose whatsoever. Lucky for you, SEO-friendly content helps you get your marketing and communication right.
For example, let’s say you want to promote your Chinese restaurant in New York. Now you’re going to need to figure out a way to increase visitors without going a little too over the budget. You found out that one way you can do this is to get inbound links and conduct keyword research. So, you write guest posts for food blogs and try to rank for terms like “best Chinese restaurants in New York” or where to eat Chinese food in New York City.”
But… it doesn’t end there.
Once you publish your posts online, you need to figure out a way to encourage visitors to choose your brand. With a relevant title and meta description, you can deliver a statement and make a powerful marketing message that is consistent with your business’ objectives.
These examples show how SEO-friendly content is inherently tied to your marketing. Since it is integrated with your business’ goals and strategies, it can entice users to remember your business when they make purchase decisions.
SEO-friendly content is important. That being said, keep in mind that it won’t immediately boost your business. SEO is a long-term strategy, but its end result is definitely worth it.