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Black Friday

Cake Agency Gift Guide 2025

Stuck for gift ideas this year? Check out our recommendations from across our client mix.

There's less than a week to go until Black Friday, so - just like we did last year, we're coming in with our favourite gift recommendations from across our client mix.

From people pleasers to heartfelt thank yous, our gift guide has something for everyone. So read on to find out what's on our wishlists this year.

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OTHER's Skull & Crossbones Patch Hoodie

Skull & Crossbones Patch Oversized Hoodie - OTHER

Recommended by Agency Director, Harper:

“An elevated basic from one of my favourite brands to work with. OTHER’s best known for their vintage tees, their leather jackets, their western-style pieces - that sort of thing. But during the colder months, a real cosy hoodie sounds like a much better gift to me. This one’s got OTHER’s signature skull and crossbones logos on the front and back, keeping their punk style going even when it's a comfier piece like this.”

Carmex Cherry Duo

Cherry Duo - Carmex

Recommended by Marketing Director, Katie:

“Nice stocking filler, and always an essential on the go. I think the classic Carmex smell is such a nostalgia hit, so it’s so cool that we get to work with them.

Like the product description says - a thoughtful treat for anyone wanting to keep their lips soft, hydrated, and smelling sweet through the colder months.”

OTHER's Vaughan Boater Hat

The Vaughan Boater Hat | Relic Black - OTHER

Recommended by Head of Design, Chris:

“Just love the style of this hat from OTHER. Pushing the boat out for sure - as someone who tends to wear a lot of baseball caps - But I think when the product itself is so high quality, it makes trying something new feel more comfortable. 

I’m a big fan of the western detailing and the metal hardware, so this one’s on my wishlist for sure.”

P&Co Crafted Tees

Crafted T-Shirts - P&Co

Recommended by Ecommerce Account Director, Megan:

"An elevated basic is just a surefire safe gift for christmas, and you can't go wrong with P&Co's range of heavyweight tees.

The range is always being added to, so wether you know they prefer a long sleeve or a short sleeve tee - or both - there'll be something for them."

Hardlines' Coffee

House Party & Canton Blend - Hardlines Coffee

Recommended by Head of Growth, Kieran:

“Fueled by caffeine is one of our kind-of-joking-kind-of-not mantras at Cake, and it’s only become more true since we started working with Hardlines over the Summer. 

House Party’s a Brazilian blend, and Canton's their coffee of choice but I think Hardlines puts it best “ Simply put, it’s Really Really Really Good Coffee!” - I couldn't have said it better myself.”

Killstar's Tarot Cards

Tarot Cards - Killstar

Recommended by Head of Technical, Tyrone:

"A fun one to play around with. I don't know much about tarot but think the custom designs and holographic print of Killstar's deck takes them a step above your average tarot card set.

Would definitely make a great gift in the tail end of the year - could use them to predict how the new year's going to go for you."

Aran Woolen Mills' Bertra Wool Blanket

Bertra Wool Blanket - Aran Woollen Mills

Recommended by Account Manager, Liberty:

“Super super comfy-cosy. If I’m not wrapped up in this at home one of my dogs are.

Aran Woollen Mills are definitely better known for their jumpers and cardigans, but a blanket like this really is just like a big deconstructed jumper - and equally as cosy.

I’m a big fan of the ‘flecked oat’ colourway - it’s the one I have myself - but I think that any of their designs can make a great gift depending on who you’re buying for.”

P&Co's 304 Albion Carpenter Pants

304 Albion Tapered Carpenter Pant | Black - P&Co

Recommended by Senior Full Stack Developer, Max:

“I practically live in mine, so couldn’t not recommend these. They’re a stalwart P&Co piece for a reason and it’s no wonder why they’re such a good seller for them. 

I like all the colour ways of these - from the brown to the blue denim - but they do say black goes with everything for a reason. A consistent sellout piece - I’d be quick to jump on these whenever a big sale goes live. "

Cake’s Whitepaper 😍 - Cake Agency

Recommended

"Couldn’t resist a bit of self promo, but to anyone looking to drive value for their ecommerce business in the new year, our Lay, Build, Invite, Brochure is full of actionable insights you can put towards your brand. Featuring knowledge from across our entire ecommerce team, it’s exactly what you need if you want to ensure your business succeeds in 2026."

Konditor's Box of 12 Brownies

Brownie Sharing Gift Box of 12 - Konditor

Recommended by Senior Ecommerce Account Executive, Olivia

“They probably wouldn’t last beyond the day they’re opened to be honest. If we ever get Konditor brownies in the office, it’s not long before the empty box is in the bin. The box of 12 just means you don’t have to decide on a flavour - even if we do end up fighting for the Cherry ones. “

Cyberjammies' Leopard Print Pyjamas

Olive Leopard Print Pyjama Set - Cyberjammies

Recommended by Senior Designer, Jess:

“Maybe it’s because I’m a cat mom. Maybe it’s because I love the fuller silhouette of Cyberjammies’ PJs. Who knows? But a great sleepwear set always makes a great gift. 

We spend much more time in PJs than we do most other clothes, but a lot of people don’t have a dedicated set of pyjamas. I think - if you have someone like that in your life - a great set of PJs like these make for a great unboxing.”

Boxeroo's 801 Active Boxers

801 Active Boxer 3 Pack - Boxeroo

Recommended by Senior Performance Executive, Gourav:

“I feel like, growing up, you get boxers as a gift every year. So if you’re going to gift them, why not gift the best boxers on the market? But to sing Boxeroo’s praises in earnest, they are built to be extremely comfy, come in a range of different colours and are sure to be appreciated no matter who you’re buying for.

Their 801 design is their more active, exercise-friendly option, so as someone who loves their sport it's the go to choice, and I think the gift pack of 3 would be a great addition to any boxer drawer.”

Cyberjammies' Alpine Print Pyjamas

Fern Men's Alpine PyJ Set - Cyberjammies

Recommended by Marketign Account Manager, Henry:

“Cyberjammies are definitely best known for their matching pyjama sets - and this winter themed one they released this year has become a staunch favourite amongst customers. 

It’s a less on-the-nose Christmas Pyjama, which I personally like because that means you can wear it throughout the entire winter season, not just December.”

Konditor's Vegan Mince Pies

Vegan Mince Pies - Konditor

Recommended by Senior Full Stack Developer, Sean:

“Voted “Best Mince Pies in the UK” should be all you need to know about Konditor’s Mice Pies, but in case you did want to know anything else, they’re also vegan , made by hand, and sold so well last year that we had to turn the ads off. 

Plus, they’re just a staple choice around Christmas time - so they’re a gift to yourself as much as anyone else. "

Forme Shaker's OG Shaker

OG Shaker | Charcoal - Forme Shaker

Recommended by Junior Designer, Elliot:

“I think some gifts just make for guaranteed winners. It’s no wonder why Forme Shaker’s Original Protein Shaker design has remained their best selling product since its release. I’m personally a big fan of the charcoal edition, but depending on who you’re buying for, there’s a bunch of different options to choose from - the green and blue versions are nice too. “

it Luggage's Legion Cabin

Legion Cabin - it Luggage 

Recommended by Traffic Manager, Jess:

“A not-so-subtle way to tell someone they deserve a holiday I think. it Luggage's travel cases are a durable choice for someone who may be lacking in the luggage department. And this one’s definitely one of their more versatile options - sure to be a great gift no matter who you’re buying for.

I’m a big fan of the Crown-Jewel, purple edition, but I think all five of the colour variants would look great wheeling themselves down Heathrow airport.” 

Mitchel & Co's Enchanted Earrings

Enchanted Earrings - Mitchel & Co

Recommended by Midweight Digital Designer, Fiona:

“On the much more expensive end of spectrum - maybe it’s a big anniversary christmas with your partner or something similar - Mitchel & Co’s got a whole library of jewellery options, which would each make great gifts. But, I think my favourite - my wishlistiest of wishlist items - is this pair of earrings. 

Can’t beat a big ol’ diamond - oh wait, yes you can; just get 2 instead.”

P&Co's Wayfare Field Watch

Wayfare Field Watch | Black - P&Co

Recommended by Full Stack Developer, Tom:

“A bit of a different one from P&Co but one I see as a staple piece no matter who you’re buying for. 

Watches may have had a fall from grace with how much people just use their phones to check the time. They’ve become one of those things people rarely buy for themselves, but appreciate immensely as gifts, and P&Co’s Wayfare Field Watch is a real nice choice - either as a first watch or to bolster someone’s collection.”

P&Co's Western Knit Jumper

Western Knitted Jumper | Washed Black - P&Co

Recommended by Creative Mafkeitng Executive, Anneliese:

“Think I'm continuing a bit of a trend, but P&Co’s knitwear is worth all of the praise we’re loading it with. 

Like what Gee said, during the colder months you do just want to be as comfy as you can, but if you can get a nice outfit off at the same time? That’s the best of both worlds. Pieces like these, with an instantly recognisable, western-style print, just make that process real easy.”

Cyberjammies Cream Fleece Dressing Gown

Cream Striped Fleece Dressing Gown - Cyberjammies

Recommended by Junior Ecommerce Account Executive, Amisha:

“I just know you’d feel as comfy as possible wearing this one. Cyberjammies‘ core dressing gowns are typically on the lighter side, but I love that they went all in on a fluffy dressing with this one. 

During the cosier months, you want something to get really warm and comfy in, and this would definitely be my choice."

.925 Scorpion Stone Ring | Turquoise - OTHER

Recommended by Junior Marketing Executive, Eashvar:

"OTHER's jewellery is my personal favourite product category of theirs. This ring in particular, whilst it leans into the more western aesthetic, I think it woud make a great gift no matter what the style of the person you're buying for.

Sterling silver, so it'll last a lifetime. The turquoise is a cool way to break up the harsher metal tones on most ring stacks - I could go on, but I think the pictures tell the story for themselves."

WESN's Microblade

Microblade - WESN

Recommended by Junior Marketing Executive, Jayke:

“Bit of a different one, which might not be right for everyone. But if you have someone in your life you know would love this - maybe they’re quite outdoorsy, maybe they really obsess over product design like we do - I don’t think you could go wrong with a WESN Microblade.

Get on one of the limited releases if you can, but the standard colourways are really solid too. Got to be the titanium for me, but the green, black, and yellow are all really cool too.”

P&Co's Bad Seed Knitted Jumper

Bad Seed Brushed Knitted Jumper | Cherry Red - P&Co

Recommended by Office Manager Gee:

“Proper love this piece from P&Co. It would be a real statement piece in anyone’s wardrobe, and it’s really comfy for the colder months too. 

I love that P&Co sometimes leans into a more tattoo-inspired art style (I used to work in a tattoo studio and have a fair share of my own so you could say I’m a fan for sure) and this piece balances it with a more cutesy aesthetic too, so I think it would make a great gift no matter who it’s bought for."

P&Co's Varsity 6 Panel Cap

Varsity Wool 6 Panel Cap | Puppytooth - P&Co

Recommended by Performance Marketing Manager, Mike:

“Loving the prep-inspired angle P&Co’s taking in some of their new pieces - and I think this baseball cap showcases it best. It’s got the classic, americana-inspired details that P&Co are known for - with the fit and front patch - but also leans heavily into some British details with the material choice and houndstooth pattern. 

A more “elevated” version of a baseball cap if you will.”

WESN's Forsta Wallet

The Forsta Wallet | Tan - WESN

Recommended by Performance Marketing Manager, Candace:

“WESN’s best known for their pocketknives, but it’s actually their wallet I’d recommend the most. 

Maybe it’s an easy answer, but a wallet’s always an appreciated gift - like Tom said: one of those things you rarely buy for yourself but makes a great gift for someone else.

Even if wallets aren’t WESNs forte, The Forsta could have fooled me. Like the description says - a bi-fold wallet to last you a lifetime."

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† Please note: products are in stock as of November, 2025, and are subject to change. Always check the retailer’s website for the most current pricing. Our year of working with such amazing ecommerce brands as these has given us the distinct privilege that allows us to curate truly wonderful items for this year’s Gift Guide.

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