1. Improve URL structure
A Shopify store comes with a specific URL structure. And that’s perfectly fine for your SEO. However, merchants migrating from a site that depends on their organic ranking may find refuge in Headless’ possibilities.
2. Improve control
Headless lets developers create seamless shopping experiences via their preferred programming language.
For merchants, this means you can upgrade your current platform at your own pace and adapt to the current technological trends. As your business grows, you’ll be able to leverage custom solutions and adopt more tools to scale your website.
3. Boost performance
With Headless, developers can leverage current technologies like Gatsby.js to build static pages. You can also utilise caching to improve site speed and achieve higher scores for Google’s Core Web Vitals. Even if Shopify has a few tools to boost site performance, at least you won’t be limited by the platform’s options.
4. Improve personalisation and UX
Headless gives developers an option to decide how they’ll display their data to customers across multiple devices.
You have full reign over the aesthetic, functionality. and UX of your website. You can even leverage third-party systems and implement one-of-a-kind changes to your storefront.
Thanks to these capabilities, you can present and upsell your products in a unique way and get customers down the sales funnel.