In this episode we're joined by Lee Timms (Co-Founder & Creative Director) and Jordan Brookes (CEO) of the fashion & lifestyle brand P&Co. P&Co strive for quality in everything that they do, and they continually push themselves to create the best clothing possible as sustainably as they can. They talk to us about the community they have built around the brand and how important their understanding of the P&Co customer has been in developing their business. They talk about when things have gone well - but also about when things haven't quite worked out as they planned - and how important it is to be consistent with your brand and message. The Joy of Retail podcast is brought to you by Cake Agency, the eCommerce consultancy founded by retailers, for retailers. If you enjoyed this podcast we’d love to you leave us a review, and please follow the show so you don’t miss an episode!