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News & Events

Cut through the noise with latest insights and inspiration in retail and digital marketing

The Slice cuts through the noise, bringing you best practice strategies, innovations, and generally celebrating the great that’s out there—coming your way via our monthly email newsletter and blogs.

The Slice Example Social and Ecommerce News


The Slice

Find it hard to keep up with the latest from the world of eCommerce? We research and report on the latest in eCommerce, digital marketing, Shopify and more with thought leadership content and insights. 


Joy of Retail

Hosted by Chris Thomas, founder of Cake Agency, alongside agency director Kirstie Smith, retailers with years of experience will share their secrets, tips and pitfalls of all aspects of running a successful retail business.

Joy of Retail logo hero banner

The Slice Newsletter

We round up the latest in retail and forecast what’s on the horizon every month so you don’t have to. 

Sign up to our mailing list and stay up to date on the latest events we’re hosting, newsworthy eCommerce trends and tips!

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The Cake Tin

Our warehouse-style office also doubles as our creative event space, The Cake Tin. We regularly host the likes of Social Circle, Shopify Meetup and Girlcode.

Pssst we also run our events in London and Manchester. Keep your eyes peeled.  

Cake Tin Event Space at Cake Agency

Shopify Meetup

At Cake, we pride ourselves on being an agency that puts ambition, approachability, and energy into everything that we do, and this meetup is no different!

If you’re looking for a networking event that wants to put Birmingham firmly on the map for digital innovation, keeps you up to date with all of the latest Shopify developments, and allows you to network with a community of exciting up-and-coming businesses in the city, this is the event for you.

Want to make sure that you never miss an event? Follow us on Meetup and you’ll always be the first to hear about our next event.

As we continue to grow as an agency alongside our clients and the Shopify platform, we want to ensure that as a community we’re taking full advantage of the unmatched knowledge and expertise available at our fingertips.

Whether you’re an up-and-coming independent business or an established online retailer, our quarterly Shopify Meetup gathers like-minded individuals for networking, inspiring talks, workshops, and Q&As from brands using Shopify to grow.

Social Circle

Social Circle is a collective of digital marketing and social media enthusiasts, meeting monthly in Birmingham, Manchester, and Sydney to discuss new innovations in social media marketing. What began as a regular monthly catch-up between friends, discussing the latest in social media in the pursuit of delivering great work for our clients, became a new community with a passion for connecting, sharing, and learning.

Stay up to date with the latest events and follow Social Circle on Meetup.

Are you:

  • A business owner who relies on social media?
  • An agency owner or professional with expertise to share or a team to up-skill?
  • An in-house marketer who wants to keep up to date with latest trends and technology?
  • A freelancer looking to network and share best practice?
  • A student who wants to build on their theoretical knowledge and connect with employers?

‍From grads to seasoned pros, everyone with an interest in social media is welcome to join the Circle.

We want people who are both generous with their experience and ready to learn. We’ll be sure to share all of the insights after the event so nothing shared in the circle is forgotten.

  • Sit with like-minded industry professionals
  • Stay up to date with innovations in social media
  • Find specialists who can support your business growth
  • Chat, relax, and discuss your latest projects and campaigns


The digital sector is growing rapidly and so are the people working in it. This group is about creating a space for women to talk about their own experiences and struggles and more importantly how they have overcome these battles to succeed and achieve their desired goals.

Our vision and mission has always been to help women in digital but we rebranded this year to deliver events which looked and sounded how we feel — disruptive, honest, and passionate about breaking down barriers.

Want to make sure that you never miss an event? Follow Girlcode on Meetup and you’ll always be the first to hear about the next event.

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Meeting at Cake Agency discussing work and talking ecommerce jargon

Jargon Buster

We know that the world of branding, development, and marketing is full of acronyms and jargon you may not have heard before. It can be completely overwhelming, especially when you’re just trying to run your business, so we’ve put together a little cheat sheet for you. Next time someone mentions a problem with their backlinks you won’t be confused (or concerned).

Read our Jargon Buster