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Google processes approximately 80,000 search queries every second, translating to 6.9 billion searches per day and approximately 2.52 trillion global searches per year
Google Ads isn’t just for the search engine. Google Ad campaigns can include Youtube, Gmail, Apps & 2 million search partner websites for display ads.
Google Ads is by far the best channel that caters to all budget sizes. Whether it’s £10 a day or £10,000 a day, there is scope to drive traffic for all markets.
Search campaigns are text ads within search results that let you reach people while they’re searching on Google for the products and services that you offer.
Why would you use this option?
Shopping campaigns are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear within search results and the Google Shopping tab.
Shop owners can also use local inventory ads to promote products available at their physical locations.
Why would you use this option?
Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.
You can also create a Display campaign that uses your data segments to show ads to people who’ve visited your website or have used your app.
Why would you use this option?
Video campaigns let you show video ads on YouTube and other websites.
Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
Why would you use this option?
Google Discovery ads are visually engaging, personalized ads that appear in Google's feeds on the Youtube, Google, and Gmail apps. They are meant to reach audiences in the moments when they're ready to discover new products and services.
Why would you use this option?
Google App ads will be appear across Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search and search partners who host app ads.
Why would you use this option?
Performance Max is a new goal-based campaign type that allows you to access all of Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
This campaign type helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.
Why would you use this option?
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
