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Google processes approximately 80,000 search queries every second, translating to 6.9 billion searches per day and approximately 2.52 trillion global searches per year
Google Ads don't just impact the Google search engine. Google Ad campaigns can include Youtube, Gmail, Apps, and 2 million search partner websites for display ads.
Google Ads is by far the best channel that caters to all budget sizes. Whether it’s £10 a day or £10,000 a day, there is scope to drive traffic for all markets.
Search campaigns are text ads within Google search results that let you reach people while they’re searching for the products and services you offer.
What are the benefits?
Shopping campaigns are product listings listings, that are perfect for retailers looking to sell their product inventories. Shopping ads appear within search results and the Google Shopping tab.
Shop owners can also use local inventory ads to promotehe products thatare available at their physical locations.
What are the benefits?
Display campaigns let you reach relevant audiences with visually engaging ads as they browse millions of websites, apps and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay at the top of an audience’s mind beyond just Google Search.
You can also create a Display campaign that uses your data segments to retarget people who’ve visited your website or have used your app.
What are the benefits?
A video campaign gets your video ad campaigns in front of potential customers across YouTube and other video websites.
Some video campaign types help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
What are the benefits?
Google Discovery ads are visually engaging, personalised ads that appear in Google's feeds on the YouTube, Google, and Gmail apps. They are meant to reach audiences in the moments when they're ready to discover new products and services.
What are the benefits?
Google App ads are ads for your app that appear across Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search and search partners who host app ads.
What are the benefits?
Performance Max campaigns are a goal-based campaign type that allows you to access all of Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
This campaign type helps you drive performance, based on your specified conversion goals, delivering more conversions and value by optimising performance in real-time and across channels using Smart Bidding.
What are the benefits?
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
