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Wix vs Shopify: Which one is best for eCommerce merchants?

Wix vs Shopify: Which one is best for eCommerce merchants?

Wix and Shopify are two platforms that let eCommerce merchants sell their products and services. But which one is the best option for your eCommerce store? 


In this article, we’ll compare the pros and cons of these two eCommerce platforms. 


Defining Shopify and Wix

Wix – a free website builder that lets you create a website for your store, community, blog, business, and services. 

Shopify – lets merchants create eCommerce websites to attract consumers, boost sales and manage their business. 


Shopify and Wix: Pros and Cons

Let’s take a look at the pros and cons of Shopify vs Wix. 


Shopify: Pros 

  • Hosting & security – premium plans include secure and unlimited eCommerce hosting. 
  • POS capabilities – Include instant checkout, custom staff permissions, integrated payments, inventory management, and mobile POS hardware. 
  • 24/7 support – Access 24/7 support through email, chat, or phone. 
  • Inventory locations – Allocate inventory to warehouses, retail stores, or other locations where you offer your products. 
  • Unlimited bandwidth and online storage – Merchants will not be charged based on the number of visitors in their store or their storage space. You can also sell unlimited products. 

Shopify Cons:

  • Transaction fee & payment gateways – charges 2% transaction fees. 
  • Limited customisation – While Shopify has basic themes, you’ll need to get in touch with a designer or developer for more customisation options to your store. 

Wix Pros:

  • Hosting – free domain for 1 year and the ability to connect a custom domain.
  • Intuitive website builder – access easy-to-use website builder and ready-made templates in an instant.
  • Affordable pricing – eCommerce plan has basic features at an affordable price. Unlike Shopify, Wix has no transaction fees.

Wix Cons:

  • Loading speeds – Wix websites may not load fast for large eCommerce stores. This could reduce your traffic and impact your SEO rankings.
  • Mobile responsiveness – sites aren’t automatically mobile responsive. You’ll need to get in touch with a designer to create a seamless mobile experience.
  • Limited storage – Basic plans are limited to 20GB of storage space and 5 hours of video content.


Shopify vs Wix: Build to Launch Time


Shopify has more than 100 free themes which are responsive across mobile devices. You can also integrate apps for smart product recommendations, search engine optimisation, and optimised delivery for additional eCommerce capabilities.  


Wix has a library with more than 500 website templates. Since most themes come with a specific purpose, you’re likely to find a perfect fit for your business. However, these themes aren’t always fully responsive for multiple devices so you have to organise the elements. 




Shopify starts at $29 per month. This offer includes unlimited products, 24/7 support, manual order creation, discount codes, manual order creation, and many features relevant to online merchants. 


Wix’s cheapest eCommerce plan is “Business Unlimited” at $17 per month. This plan offers a custom domain, secure online payments, a free domain for 1 year, unlimited bandwidth, 20GB of storage space, and 5 video hours. While it’s cheaper, its eCommerce features are lacking compared to Shopify. 

Headshot image of Beth

Beth Taggart

Brand Executive

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.