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eCommerce

Wix vs Shopify: Which platform is best for eCommerce merchants?

Wix vs Shopify: Which one is best for eCommerce merchants?

Wix and Shopify are two platforms that let eCommerce merchants sell their products and services. But which one is the best option for your eCommerce store? 

Defining Shopify and Wix

Wix is a free website builder that lets you create a website for your store, community, blog, business, and services. 

Shopify is an eCommerce platform that lets merchants create eCommerce websites to attract consumers, boost sales and manage their business. 

Shopify vs Wix: Build to Launch Time

Shopify has more than 100 free themes which are responsive across mobile devices. You can also integrate apps for smart product recommendations, search engine optimisation, and optimised delivery for additional eCommerce capabilities.  

Wix has a library with more than 500 website templates. Since most themes come with a specific purpose, you’re likely to find a perfect fit for your business. However, these themes aren’t always fully responsive for multiple devices so you have to organise the elements.  

Pricing

Shopify starts at $29 per month. This offer includes unlimited products, 24/7 support, manual order creation, discount codes, manual order creation, and many features relevant to online merchants. 

Wix’s cheapest eCommerce plan is “Business Unlimited” at $17 per month. This plan offers a custom domain, secure online payments, a free domain for 1 year, unlimited bandwidth, 20GB of storage space, and 5 video hours. While it’s cheaper, its eCommerce features are lacking compared to Shopify. 

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Chris Thomas

Author

Chris Thomas
CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.