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Web Development

Why use Shopify Plus Wholesale?

Shopify Plus enables wholesalers to get their stores up and running and scale their B2B business for the long-term.

If you want to learn the top features of Shopify Plus, here are the most compelling features that you need to know:

Set up a responsive wholesale website 

Shopify Plus Wholesale channel enables merchants to set up responsive websites. Web pages can be customised on a brand’s guidelines through drag and drop functionalities and drop-down menus. No coding experience is required. 

Customise pricing for different segments or customers

Shopify Plus Wholesale lets merchants set up custom pricing, volume-based pricing and percentage discounts for different customers or groups. There’s also an option to charge negotiated pricing for certain clients. 

Sellers can also determine maximum increments per purchase, or set the minimum purchase quantity for the entire store or per customer.  

Credit: Shopify Plus

Examples of wholesalers using Shopify Plus 

Laird Superfood 

In the past, Laird Superfood could only take orders through email or phone. Managing buyers and customers often involved a time consuming and laborious process. 

By 2016, the company upgraded to Shopify Plus and established an online wholesale storefront. Thanks to Shopify, they developed a responsive website even without prior coding knowledge. Customers could easily make orders while the company could manage their transactions a lot faster than ever before. 

The results? Laird Superfood experienced a dramatic 550% quarter-over-quarter sales growth. Their sales grew 15% month-over-month and their wholesale channel easily surpassed consumer sales. 

Create password-protected access to the store to boost security 

Every business must keep the personal and financial details of their buyers safe and secure. Shopify understands that a data breach can lead to insurmountable losses so they give merchants the option to create a password-protected store that enables shoppers to enter a custom storefront. 

Multiple payment options

Shopify Plus enables merchants to accept their customers’ preferred payment method. Their stores can integrate with over 100 payment providers in the world. Sellers can accept payment through credit cards and use alternative options such as PayPal, Apple Pay, and Amazon Pay. They even go the extra mile to accommodate cryptocurrency payments.

Easily track and manage orders        

With Shopify Plus Wholesale, merchants can easily track, purchase, and reorder items. For merchants, they can track the growth of their business by reviewing and automating the customer signup process. In addition, they can review orders before sending their invoice.

Want to learn more about Shopify Plus and how it could help improve your eCommerce strategy? Get in touch with our team and can help find your solution!

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.