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Why A Good User Experience Benefits E-commerce

Want to get more customers on your e-commerce website? The key is to build a user experience that allows seamless browsing and a convenient checkout process. 

Here are some tips to get started. 

Improve site speed 

Most websites take an average of 22 seconds to load, according to Hobo. Unfortunately, 53% of consumers abandon a website that takes more than 3 seconds to load! 

Is your e-commerce website making customers impatient? You can check out Google Pagespeed Insights to determine site speed and tips to accelerate page load time.                                                                     

For example, the Happiness Abscissa Shopify store has a moderate site speed. 

Credit: TikTok

Near the bottom of the page, users can find suggestions that can help them make their pages load faster.

Credit: TikTok

Product description

Good product copy should describe the features and benefits of your product or service. It should tell customers how the product can improve their lives and address their needs. 

Partake Foods – an F&B Shopify store – adopts a casual and friendly approach to communicating their products’ benefits. Their target audience, composed of health-conscious, consumers can easily find the product ingredients and crucial information such as “allergy-friendly” and “non-GMO”. 

Credit: TikTok

Product image 

Use high-quality product images to create an excellent first impression on your goods. We recommend using a white background to achieve a consistent look and feel across your store’s collection. 

Partake Foods uses a clean white background to showcase their products in the best light. 

Enable one-click checkout 

The average cart abandonment rate is 76%. For first-time customers, creating and verifying their account to make a purchase may seem like a hassle. Instead of logging into a store, other customers may prefer skipping the cart to immediately purchase. That’s precisely why you should allow a one-click checkout button for your website. 

Upon clicking the “Add to Cart” button at the Happiness Abscissa website, the left pane showcases the shopping cart and payment options for fast checkout.


Create a mobile-friendly website

Oberlo reports that two-thirds of internet users use shopping apps on their mobile devices. As a result, mobile e-commerce sales could reach $2.92 trillion in 2020. These numbers prove that having a responsive mobile website is crucial to your online store. A good tip is to have large clickable buttons and optimized screen sizes.  Partake Foods has an eye-catching homepage and a clickable CTA that lets customers snag their super delicious cookies. 

Use exit-intent popups

Exit-intent popups with a discount offer or a lead magnet can ensure visitors don’t abandon your site. Venture Harbor estimates that it can even increase conversions by up to 5% to 10%.

Partake Foods exit-intent popup features a 20% discount coupon offer in exchange for entering their email address. Not only does this strategy enable consumers to make their first purchase, but it also allows the store to send updates and promotions.

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.