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As a Shopify Plus Agency, we have seen first hand that Shopify Plus is what takes a business to the next level, unlocking features and tools that support radical eCommerce growth.
We’re getting ahead of ourselves—we just love Shopify—so let’s get into the details.
Shopify Plus is Shopify’s enterprise eCommerce platform. Meant for large scale businesses looking to grow and ramp up their sales
In simple terms, Shopify Plus is an upgraded Shopify platform - an eCommerce platform that allows brands to sell their products and services anywhere in the world.
With Shopify Plus, brands, or a Shopify Plus Agency like us, have access to an enterprise solution for fast-growing, high-volume retailers looking to take their operation to the next level, including all exclusive features that improve your brand’s eCommerce website, from functionality and backend features to seamless customer-first shopping experiences.
Shopify Plus and Shopify have very similar bones. The two platforms are designed to be very similar, with Shopify Plus being an upgraded version of the Shopify platform. Even with Shopify being as powerful of a platform as it is, Shopify Plus takes everything a step further.
With Shopify Plus, merchants get an upgraded version of the Shopify platform, which allows them to take their online store to the next level.
What exclusive features does Shopify Plus have?
With Shopify Plus, merchants can have up to 10 different online stores under the same Shopify account, which are often used to deploy clone stores for easy, controlled international expansion.
Shopify Plus merchants receive their own 24/7 support channel, including a dedicated launch manager and access to a priority support team. No question will go unanswered with this by your side.
Shopify Plus has advanced backend automations to make the life of merchants - and shopping experience of customers - easier, leaving space to focus on growth.
Shopify Plus offers a wider range of custom reports, giving merchants a detailed insight into their store’s performance, including an improved Shopify API for more bespoke reporting.
Shopify Plus gives international customers the confidence to shop with brands by ensuring they can see their purchases in their local currency. This can help improve conversion rates in new territories.
Shopify Plus gives merchants a fully flexible, branded checkout experience that looks and feels like your brand, from basket to “bought.”
Shopify Plus plans start at $2,300 per month as part of a 3 year plan
However, if you’re considering upgrading to Shopify Plus, we’d also recommend having your own bespoke website that captures the look, feel, and shopping experience your brand is aiming for. An out-of-the-box eCommerce website just won’t do when you’re moving up in the retail world.
With this in mind, we believe that Shopify Plus is a must for brands with an annual turnover of over £1 million, who can comfortably budget $20k-30k for Shopify Plus website investment and 2-3% of annual turnover for website tech related costs.
Although this may sound daunting, this investment would likely keep a brand at the cutting edge of online shopping for at least 3 years, creating a flexible, self-serving, top-of-the-line eCommerce website that will take their brand to new heights.
Long standing clients of Cake, P&Co, scaled globally with the help of premium Shopify Plus features such as automated discounting and custom checkout. As a result, they experienced a 50% boost in transactions, and a 40% boost in revenue immediately after making the switch.
A Merchant Success Program lets entrepreneurs unlock their growth potential. Users get quality support and training so they can clear their goals and increase revenue. A launch engineer even enables users to set-up an online store, install third-party integrations and discover Shopify Plus agencies with world-class eCommerce experts.
Shopify has a user base of 500,000 merchants, while Shopify Plus has a user base of 2,500 - a lot of brands struggle with deciding whether Shopify Plus is a worthwhile solution for their business. If you’re already on Shopify and looking to scale even further, the benefits listed above could be just what your eCommerce brand needs to grow faster.
Love the sound of Shopify Plus? Cake can make sure you’re reaping all the benefits of upgrading or migrating to Shopify Plus and support you through the process. Let’s get the conversation started and send you on your way to radical eCommerce growth.
