Heard of Twitch? If you’re not a gamer, you may have heard on the grapevine about an exciting streaming service called Twitch. For those that like to stay up all night grinding your favourite games you may be surprised that some haven’t even heard of it!
Well, Twitch is growing. Rapidly.
In 2020, Twitch saw a 70% increase in consumed content compared to the previous year. That’s 18.6 billion hours of consumed content. In 2015, this was less than 5 billion.
This has led to more intrigue around the platform than ever, especially from brands that are looking to expand their digital marketing activity. With the platform seeing an average of 15 million daily active users, brands are slowly realising that they may be missing out.
And it’s not all about gaming. There are many more niches on Twitch that you can get stuck into with your marketing, such as cosplaying, chess, and even model-painting.
So how can you utilise the platform?