It’s imperative to keep on top of the SEO trends and Google algorithms to ensure your ecommerce website is keeping its head above water, but this can be incredibly difficult with so much contrasting information polluting the web on how to nail SEO. In this blog post we’ll aim to tackle some of the most common SEO myths to help you focus your efforts and improve your SEO.
SEO Myths 1 – Links are Absolutely Everything
Many moons ago, getting links to your website was the be-all and end-all for SEO. The more links coming in to your site, the higher your Google ranking was. Naturally, savvy digital marketers latched onto this concept and quickly starting flooding their sites with low quality links, opting for a quantity over quality approach and climbing the rankings as a result. The consequence was users were greeted with irrelevant and low-quality answers for their searches, and so Google cottoned on and changed the strategy. Whilst link building is an important element of any SEO strategy, quality simply must trump quantity every time, and Google is certainly clever enough to differentiate a well-placed, relevant link from a high-quality source from an unnatural link that adds no value for the audience. Build links based with quality, relevant and high-quality sources for your audience, and you will be rewarded accordingly.
SEO Myths 2 – You Can Pay for Good Google Rankings
Several SEO agencies will charge you through the roof with the promise of improved Google rankings. You’ll commonly see adverts for ‘£100 number 1 rankings’, and quite frankly, anyone promising anything of the sort will not offer you a good service. If only it were that simple to get to the top! Good organic search results come from hard work, patience and a solid SEO strategy that is monitored and adjusted accordingly. Your hard work will see you reap the rewards – but you have to work hard first!
SEO Myths 3 – The More Keywords the Better
It’s undeniable that keywords are an important part of any SEO strategy. You must be mindful of the keywords you’d like to target in order to monitor your success. Similarly, it’s important to ensure your relevant keywords are included on the corresponding pages of your site to ensure the desired pages are ranking for the correlating keywords. However, stuffing your keywords into your text left, right and centre is actually detrimental for your organic search results. Google is intelligent enough to determine whether or not your content is relevant and insightful in relation to a specific keyword, so when writing your body text, you need to focus on accuracy, information and relevance. What does your customer want to know? Make sure you’re focused on providing a solution for your customer – and Google will take care of the rest.
SEO is a minefield of misinformation and contradicting theories, and there are many different elements to perfect in order to improve your organic rankings. Sadly, there’s no magic formula or button to press to guarantee good results. You must rely on regular research, keep yourself informed and constantly monitor and adjust your on-site SEO accordingly.
Avoid these common SEO myths and you’ll be one step closer to great Google results!