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Digital Marketing

Why It’s Time to Convert your site from HTTP to HTTPs

The data suggests that if your company is ill-prepared to deal with an attack, then it’s time to increase your businesses’ cyber readiness. Whilst cyber attacks are unexpected, one way internet users can avoid it is to visit secure sites, which are typically characterized by their SSL certificate and HTTPS connection.

HTTPS Connection

HTTPS stands for Hyper Text Transfer Protocol Secure , which is the secure version of HTTP. The connection is “secure” primarily because the communication between  your browser and the site is encrypted.

HTTPS may seem familiar because it’s often used in online banking transactions and online shopping order forms. Safari, Firefox, Chrome and Internet Explorer often display a padlock icon to indicate that the site is an HTTPS connection.

Most people prefer to check if the site has a green lock before entering their payment details. This is because the lock confirms that their  credit card information and payment information are kept safe. In turn, this encourages them to shop from the store and trust the site.

HTTPS also helps verify that you are the owner of the domain. At times, individuals may create replicas of your website and divert traffic in order to steal from you. By seeing  the green lock in the URL, users can confirm that your site is a legitimate business. Another benefit of HTTPS is data integrity. Hackers can intercept connections and tamper the data transmitted from your server. In the worst case scenario, the client’s sensitive personal and financial information won’t be sent to you, but to the hacker. Again, both of these scenarios can be avoid with an HTTPS connections.

Although, it’s not just customers who prefer HTTPS, but Google too.

The search giant launched the HTTPS ranking boost, wherein sites that had the “https” portion in their first five characters of the URL,  received a small ranking boost. This migration from HTTP to HTTPS marks Google’s first step to increase security on the web. The company announced that features version of Chrome may label HTTP pages as “not secure” in Incognito mode. HTTP pages may also be labeled with a red triangle in the browser to better inform users about the connection’s lack of security.

While HTTPS is not an absolute requirement yet, it is an important ranking factor for ecommerce stores. Since the stores processes confidential client confirmation and financial details, it’s important that these sites can be trusted.

How Can You Get HTTPS?

To start your site’s migration to a secure connection, you must first obtain an SSL Certificate from a Certificate of Authority. The certificate verifies that a trusted party (i.e. the Certificate of Authority) has classified your site as  legitimate and secure. One of the top providers of SSL certificates is Namecheap.

You can purchase and activate your SSL certificate or we can do that for you. The process is technical, but we can guide you each step of the way.

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.