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For eCommerce brands, SEO is key to your long-term success. It's a discipline that directly impacts online visibility, organic traffic, and builds brand authority, making it easier for brands to attract new customers organically and gain a competitive advantage.
Yes, you could continue to only spend money on Google Ads month on month to ensure visibility but if you want to increase organic traffic and in turn reduce reliance on paid advertising then SEO needs to be a priority.
Site speed, website structure, and the ease of navigation of a site all contribute to how search engines rank results. So, by making improvements in these areas, not only will the health scores of your site improve, but, in turn, so will the overall user experience and your site's ranking on key Search Engine Results Pages. Brands that prioritise building user-friendly websites tend to see higher engagement, lower bounce rates, and therefore, increased conversions.
Keyword research doesn’t sound super glamorous, but finding out how your potential customers are finding you, or your competitors online, will allow you to strategically go after particular terms or categories. For example if you decide there is enough potential search volume in ‘Luxury dog beds’ you can optimise your website content, including product descriptions, titles, and metadata with relevant keywords to help search engines understand the relevance of your site to specific queries.
Appearing higher in search results means you stand to capture customers at all parts of the user journey, having optimised page titles, product, and blog content could mean customers find your site when searching for answers to commonly asked questions relevant to your products or bring them directly to a product or category page, leading to higher click-through-rates and website visits.
Behaving as a customer is a great way to see what your competitors are doing, understand how they're doing it, and do it better! Particularly for smaller brands, you don’t need to rank first for every and all relevant keywords, but by looking at what your competitors are doing, you can form a strategy to beat them - or at the very least keep up with them!
Ultimately all of the above will help you increase organic traffic, providing a steady stream of potential customers searching for relevant products at a time when they are likely to convert.
If you are unsure how to approach or improve your SEO, or looking to implement a whole new strategy, let's talk!
